Hawaii Randy's Real Estate Opinions: Your Reputation May be Your Best Source of Business

Your Reputation May be Your Best Source of Business

SuccessI was reading a post from William Feela titled, Why do you tip your Server.  This blog post got me thinking about how treating others will impact your business.

Looking back I can think of many examples in my business.  Here are three that stand out.

  1. I have sold three homes through the employees of the Jack-in-the-Box across the street from my office.  One of the employees there got her license and joined my company.  We recently sold a co-listing together and help each other. 
  2. I have had 5 transactions so far with the folks at the car dealer where I bought my vehicles.  I am working on two more possible listings at this time and have received a few more referrals.
  3. I teach chess at the area rec. center and am president of the state chess association.  I have lost count on how many transactions and referrals I have gotten through the chess community.  The car dealership connection actually started with a chess player, who is a salesman there.

There are two things about the business I have received from these are other community sources.

  1. I never push my business when I am out and about.  No pushing my business cards, etc.
  2. I am not stealth. I wear custom golf shirts with my business embroidered on them and have signs on my vehicles.  I also do a very good job of marketing in my community. Everyone knows who I am and what I do for a living.

 I am not a pushy salesman; I hate them.  I do what I call passive aggressive marketing.  I make sure that everyone knows what I do for a living and do not push it.  I treat people the way I would like to be treated and volunteer a lot in my community.  The net results are that my business has seen steady growth when many others are struggling and I have made many great friends.

I wrote a blog post in January 2007: I am a Passive Aggressive Marketer. (if you look at the mall sign, you may notice that the picture was taken 200lbs ago).

Back to William's post that got me thinking down this path.  Something as simple as an extra buck here and there for good service, may one day translate into a great client or a wonderful source of referrals.  You never know where you next client may be coming from.  So treat everyone as if they are the most important person in the world and don't be stealth.

 

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Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 24 commentsRandy Prothero • June 17 2008 10:39AM

Comments

Randy,

            Great post you and I are on the same marketing plan! Congrats on losing the lbs!

Posted by Darin Haughie (Esslinger-Wooten-Maxwell, Inc. (EWM)) over 10 years ago

Randy - I have the golf shirts too, in fact its time for some new ones. 

Posted by Steve Scheer, Highlands Ranch Real Estate - Denver Real Estate (Realty Oasis - Metro Brokers) over 10 years ago

darin - Thank you

Steve - I just got some new ones.  i like te PINGS and IZODS the best.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 10 years ago

Randy - THanks for reminding me to buy more shirts and signs. When I changed companies from Century 21 to Keller Williams, I had to toss all the old stuff.

Posted by Anonymous over 10 years ago

Hi!

I am relatively new to this site and trying to help boost my ranking in our little town. Unfortunately others caught on before me and I am way behind. I see you are quite successful and wanted to know if you can give me any advice to move me up the active rain ladder a little faster. Your time is greatly appreciated!

Many Thanks,

Josephine Olson

Connie Rice & Partners

Keller Williams Realty

Posted by Connie Rice, Connie Rice & Partners - Greenville, SC Real Estat (Keller Williams Greenville Central) over 10 years ago

Love your post.  Your reputation will also effect other agents...they may not want to sell one of your listings based on your reputation.

Posted by Mindy & Jay Robbins, Expect Excellence from Robbins Real Estate (Robbins Real Estate) over 10 years ago

KW Agent - You are welcome

Connie - Comment daily on other people's posts and keep writing your own blog posts.  You also get points for inviting others.

Midy & Jay - That is a good point.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 10 years ago

You are right on target Randy. Your reputation is something an ad in the paper can not touch!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) over 10 years ago

Gary W. - Especially when you consider there are 100s of ads in the paper.  No one will find you anyway.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 10 years ago

I always loved that I'm not just another pretty face ad.  Did you do one with new look?

 

Posted by Monika McGillicuddy, Southern NH & the Seacoast Area (Berkshire Hathaway HomeServices Verani Realty) over 10 years ago

I like your line "Not just another pretty face"  might have to change it to:  "Sure, just another pretty face but Crazy about Real Estate too!"  we walk the same walk, some of us just make it look easier than others.  -  cw

Posted by Cheryl Willis, MO Broker - Mt Vernon, Monett, Aurora, Barry & Law (RE/MAX Solutions- OZARK MISSOURI) over 10 years ago

Monika - Yes, I updated it a few months ago and have a new one coming out this week.

Cheryl - It is never easy, but it can be fun.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 10 years ago

Randy I have also gotten several loans from those that know me and that I associate with.  They all know what I do and approach me on a regular bases with questions.  I never push business on them, but they know who I am and they trust me, so in turn they give me not only their business but also refer their friends to me.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 10 years ago

Randy, I like that passive aggressive term in what you mean here. High visibility, and high touch. Very good. They remember you.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) over 10 years ago

George - Those referrals are the best business.

Gary - It was always my intention from the first day.  I do not like pushy sales people and did not want friends and family thinking of me that way.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 10 years ago

Randy... reputation is a lot in this business and in most businesses.  But I am one who hands my business cards out, where ever I am... but always in a social mode and not a business mode. I have a couple that called me yesterday that wants to meet in Philly for drinks tomorrow... just because I was fun, And the only way that they could have reached me is because I handed them my card with my number. And down the road, it might lead to business.  Just how I look at it... no pressure now and maybe business later.

jeff belonger

Posted by Jeff Belonger, The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans ( Social Media - Infinity Home Mortgage Company, Inc) over 10 years ago

Randy - I couldn't agree more! I love it when security guards, concierges, waiters, outlaws, developer salespeople, neighbors, fellow volunteers, etc send us referrals - it's so much fun working with people you like, and when people come as referrals, you're several steps ahead of when people come from ads.

Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) over 10 years ago

Jeff - Everyone has their style.  Mine is to be easily identified and give out cards only when someone shows interest.

Sharon - Referrals are the absolute best clients you can get.  It is also a compliment, especially when they come from past clients.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 10 years ago

Randy-Karma is alive and well in the Universe!  Congratulations on the weight loss!  What program did you use?

Posted by Pam Pugmire, Meridian Idaho Real Estate (Silvercreek Realty Group) over 10 years ago

Pam - Lean protein, no sugar, low carbs, no soda or caffeine.  Drink lots of water.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 10 years ago

No sugar?  That's the hardest one for me!  It sounds like you did it very sensibly and by changing your lifestyle!  Congrats! 

Posted by Pam Pugmire, Meridian Idaho Real Estate (Silvercreek Realty Group) over 10 years ago

Thanks for the reminder! You know, some days it's easy to forget that your not-so-up-to-par waitress might just be having a bad day and may some day be a client if you just smile and say Thank you. (Along with a nice tip).  And congrats on the weight loss.  Your diet is a healthy one. My husband and I have done it for years! (Yes, sometimes we slip) My husband's doctor actually asked how we keep his triglicerytes down and said she wished all her patients would do what we do. Hee Hee, I started it to lose wieght.

Posted by Teri L'Hirondelle about 10 years ago

Randy- I'm with you...I let them know what I do, but never "push", what will be will be.  I like your work ethics, and style :)

Posted by Kathy McGraw, Riverside County CA Real Estate (CELLing Realty) about 10 years ago

Pam - It was hard the first couple of weeks.  Keep protein snacks around.

Teri - I took me too many years to finally lose the weight.

Kathy - Thank you.  I find very few of the top agents are pushy.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 10 years ago

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