Hawaii Randy's Real Estate Opinions: The Real Estate Business is Changing are You?

The Real Estate Business is Changing are You?

InternetThe internet is here and the internet has become a major force in our industry.  It is changing and growing.  It is becoming the driving force behind many of the changes our industry is seeing.

The question is; are you changing how you do business?  Are you fighting the change or are you embracing the change?  Do you see it as an opportunity or a problem?

The internet is not good or bad, it is reality. 

In the last few weeks I have begun a couple of new projects that have pulled me away from spending as much time on Active Rain.

I am working on several updates to my website and also building a new site for our office.  I am hoping to have completed both projects in the next two weeks.  Once they are finished I am planning on a new personal blog site.

Why the big changes?  The answer is simple.  That is where the customers are shopping.  In the last six months I have seen a steady shift in where my clients are coming from and the internet has played a much more active role than in the past.  My presence was OK at best and yet it was yielding results.  With a new and improved presence I am hoping to build on my past success.

So back to the original question; are you changing?  If you are not changing to stay with the direction the business is heading, you will most see you business changing in a less than desirable direction.  The most successful in our industry are embracing the changes and picking up market share from those who are not keeping up.

 

--------------------------------------------------------------------------------------------------------

Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 76 commentsRandy Prothero • March 02 2008 03:04PM

Comments

Yes I see it has definately changed. If it wern't for the internet half the Realtors still in business would not be any longer.
Posted by Deanna Casalino, Fort Myers Florida Homes, (Remax Realty Group) almost 11 years ago
I am using the internet more and more everyday..I see calls and emails daily. Even if some of them are duds...if I can close one of them it tells me it is working. I have two other blogs where I pick up traffic.
Posted by Neal Bloom, Realtor CRS-Weston FL Real Estate (eXp Realty) almost 11 years ago

I have been telling our agents this for several years, those who have gotten a web presence are hanging in pretty good during this market downturn. If you really stop and think about it...it is one of the cheapest ways to advertise, and you get a lot longer exposure for the dollar than you do through the newspaper.  I am trying to learn everything I can about web exposure. I have just started the blogging scene, but have found alot of good information by doing so.

Carole Wolaver

RE/MAX Preferred

Loganville, GA

Posted by Carole Wolaver (Solid Source Realty) almost 11 years ago
Hi Randy - Like you I've been working on my internet presence.  I'm taking a one day class next week and a three day seminar in May to improve my blogging skills, internet presence, and SEO.  It's time to sharpen our skills isn't it?
Posted by Marlene Bridges, Laguna Homes|Laguna Condos|Laguna Real Estate (Village Real Estate Services, Inc.) almost 11 years ago
Randy - I am pulling in 3 to 4 buyer leads a day - with about 3 a week actually looking at property from my website - it makes it tough to play in the rain.... good luck
Posted by Thesa Chambers, Principal Broker - Licensed in Oregon (Fred Real Estate Group) almost 11 years ago
Randy it sounds like a lot of work but a lot of creative fun as well. Much success and be sure to let me know your new blog site! (and the others asa well!)
Posted by Carole Cohen, Realtor, ePRO (Howard Hanna Cleveland City Office) almost 11 years ago
I've changed my whole approach drastically....and thank you for inviting me to AR ....it'll be one year since I joined on the 10th...woohoo!  Oh, yeah...I've been changing and going full force.... 
Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) almost 11 years ago
I am changing everything!  Embracing the Internet like I never did before, systematizing the good parts of the business, and dumping the stuff that doesn't work. 
Posted by Laurie Logan, South Central WI Real Estate (Keller Williams Realty, Inc., Broker Associate) almost 11 years ago
I wondered where you had been hiding...  As for the question... we're definitely changing.  Our focus has moved to where we're predominately doing our marketing/prospecting online.
Posted by Jesse & Kathy Clifton, Retired (Jesse Clifton & Associates, REALTORS®) almost 11 years ago

"I'm a listing agent."

"I don't know how to do REO listings."

"I'm not a tech person."

That's fine...as long as you don't mind losing market share to the ones who are willing to learn/grow/change/adapt.

Great post, Randy.

Posted by Jolynne Photography, Creative Wedding Photography, Family Portraits, Bar Mitzvahs, Bat Mitzvahs, Senior Pictures, Event Photography (Jolynne Photography) almost 11 years ago

It seems every week or two we start a new dance (change) it is harder to stay focused. We are all interested in your plans and look forward to your updates.

Your friend in Charlottesville Virginia!

Posted by Charles McDonald, REALTOR®, Blogger, Principal Broker®, Owner (Charlottesville Real Estate Solutions) almost 11 years ago

Deanna - That cuts two ways, many are leaving for the same reason.

Neal - I am doing better than many, but realize I need to do so much more.

Carole - I have found Active Rain to be a great place to get educated.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Marlene - It is always time to sharpen our skills.  When the market cools it is a great time for the professionals to gain market share.

Thesa - That is a great problem to have.

Carole - It will be a few weeks at least.  I am focusing on the websites first.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago
Randy- for me the internet is vital since I am in a huge resort/second home community here on Cape Cod where the Buyers are from 100-400 miles away, which makes the normal method of networking a bit tougher for me.  My market area does not allow me to attend parties or hang out in public areas to meet a bunch of new people everyday.
Posted by Rick Tourgee, Provincetown and Cape Cod (Robert Paul Properties, Inc.) almost 11 years ago

Sally - You went from no internet to a major presence in less than a year. You also proved that it can be done for little to no money.

Jesse & Kathy - I think that is true of many of us.  I am getting more response each month through Active Rain alone.  My website and virtual tours are also getting hits, but not as many as they will once I finish the upgrades.

Joey - You can always hire help.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Charles - We have no choice. We are in a changing world and a changing industry.

Rick - You are a perfect example of a business that could not work without utilizing the net properly.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Randy,

The real estate and mortgage businesses are constantly evolving. Just look at the way the home loan industry has changed in the last year or two. To stay with it we need to keep our finger on the pulse and adapt.

Posted by Esko Kiuru almost 11 years ago
Esko - You make a great point, the mortgage industry is going through changes faster than most parts of the industry.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago
Randy in order to stay on top of any business we have to keep up with the changes within it, and Real Estate is no different.  We either keep up or get left behind, it does not wait for us we have to keep up with it.
Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) almost 11 years ago

Another great post Randy.. Times change, winners adapt. Not long ago, people were scared that the web would hurt our business. Some of the "old timers" that don't / won't adapt will lose large portions of their market share.

I, too, have learned a lot on AR and look forward to changing and adapting our sites, blogs etc to continually better ourselves and our clients. You have been a great example of how blogging helps and I appreciate all the info you share here!

Posted by Nick Bastian, Real Estate Agent - Tempe (Realty Executives) almost 11 years ago
Randy, To have a successful business we must always be willing to change. I've changed directions many times over the last 14 years. My job is to stay intune with the market and go where the business is. Right now it's on the Internet.
Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) almost 11 years ago
Randy, change is always going to be there. Good for you for doing some revamping.
Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) almost 11 years ago

With the exception of repeat buyers and sellers, all of my business has come from the Internet since June 1995.  I've had about 6 permutations of Homefinders.com.  Some changes to appeal to consumers and some to appeal to Google.

It never ends. 

But, it beats working for a living.

Posted by Lenn Harley, Real Estate Broker - Virginia & Maryland (Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate) almost 11 years ago

LOL @ Lenn :)

Randy, you are preaching to the choir here, I think!  Every time I learn something new here in the Rain or one of other blogs that I ready regularly, it goes on the list.  I try to check at least 2 things off of the list each week, so that my blog and my site stay as fresh and google friendly as possible.  I am amazed at the number of agents who don't even have a website, much less appreciate how much business they are passing up by not having a strong internet presence. 

Posted by Lisa Heindel, New Orleans Real Estate Broker (Crescent City Living LLC) almost 11 years ago

Randy

I respect that you're open minded and accept change as inevitable. 

As we grow, we evolve. 

It's a beautiful thing. 

Posted by Ed Rybczynski, Your Source for Local Real Estate (Integrity Real Estate) almost 11 years ago
If you have not drunken from the google juice bar, and danced the Yahoo you are not gonna party hardy at the Realtor's Prosperity Ball.
Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) almost 11 years ago
Hi Randy-everything is ever changing and I too hope to continue to roll with the changes...great post and so true...update your websites and your blogs..that to me is ongoing!
Posted by Midori Miller, Digital Marketing Director (Talk 2 Midori, LLC) almost 11 years ago

George - So true

Nick - Thank you, I have gained so much from the members here and their willingness to openly share their knowledge.

B.B. - You have been one of the many, I consider the as experts in the field.  Hopefully those who have followed you many great posts have improved their businesses as a result.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago
Randy, you are right as Rain, and as always, on the ball!  I've pulled away from the cutesy ads in print and focus almost strictly on web advertising (though I harbor a secret obsession with the kids T-shirts for school, Little Leage and soccer!)  Keep up the good work and everyone else get out of the way!!!  This man's on a mission!
Posted by Chris Tesch, College Station, Texas Real Estate (RE/MAX Bryan-College Station) almost 11 years ago

Missy - I did something this week even stronger than revamping my website.  I cleaned my desk at the office.  LOL

Lenn - What you do is work, it is just different than the folks who go door to door.  The most important part is you are good at what you do and enjoy it.

Lisa - The number of agents without a site out numbers those with sites.  Also the number of agents with no transactions out numbers those with transactions.  I think there is a correlation there.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Ed - I agree, if you embrace change you will see the beauty in what we do.

Sally & David - I like that rhyme.

Midori - The websites and blogs are always a work in progress.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago
Randy!!  It's so true... This industry will change with or without us.  My staff used to complain that I changed things "too" much.  The bottom line is: Versatility is a MUST in our business!  Aloha!
Posted by Sue Nelson, Broker/Associate Las Vegas Real Estate ~Team Rhino~ (ERA Sunbelt Realty) almost 11 years ago

Chris - I also do some sponsoring of youth activities.  Whether it makes the business money or not, I will always do that.

Sue - You can always remind them of the changes many other businesses are doing like lay-offs and closing doors.  To be successful in the business you need to be proactive and not reactive.  Congratulations on being an agent of change.  Ooops, that is the Century 21 slogan.  :)

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago
You are exactly right, it is changing, some of the fundamentals are the same but different tools.
Posted by Joey Remondino, Broker, GRI, E-Pro (RE/MAX Preferred Properties) almost 11 years ago
Randy: Hiring help is outside of many agents' comfort zones. That's a HUGE adjustment. Only the ones that are aching to succeed will take risks like that. But, yes, that's an awesome strategy. I'm in the process of hiring another F/T admin...wish me luck.
Posted by Jolynne Photography, Creative Wedding Photography, Family Portraits, Bar Mitzvahs, Bat Mitzvahs, Senior Pictures, Event Photography (Jolynne Photography) almost 11 years ago
I too am in the renewal phase. I need to do more as well!
Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 11 years ago

Joey - You are so right.  The fundamentals of quality customer service never change.  The tools are changing fast.  Good luck on the new hire.  It is a leap of faith.

Gary - I think that we will be in the renewal stage many more times in the future.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Randy,

 I really liked what you said!  I have been working on getting my website up and running, actually it is up but not completely functioning...that aggrivates me!  I have gotten a lot better position on the internet through my recent involvement on Active Rain but I also want the most amount of activity that I can get out of my website and any other internet activity that creates buyer or seller activity.  I am not as internet savvy as I would like but I am working at it daily...any tips would be appreciated!

Posted by Sara Homan, Realtor, Homes, Farms & 55+ (Coldwell Banker Ellison Realty 352-209-4044) almost 11 years ago
I agree with you thoughts. It is moving so fast it is very hard to keep up. Far sure it is not boring. I think the move to technology is exciting, scary and fun. If used in the right way a great tool for our business. The question will be use it right.
Posted by Rusty Armstrong (ERA Henley Real Estate) almost 11 years ago

Randy,

We are starting a new "short sale" campaign this week.  I need help working on our website.  I am just too dang slow at all that stuff and it is not the highest and best use of my time.  Where should I look for someone to help me? 

Posted by Eileen Liles, Macht-Liles Real Estate Group - Cedaredge, CO (970-216-0530 http://WeSellDeltaCounty.com) almost 11 years ago

Sara - There are some wonderful canned websites for real estate agents that have great content for you to put on them.

Rusty - You do have to balance the technology with the old fashioned customer service.  It is easy to get to distant from you clients.

Eileen - The local college is a great place to start.  There are also companies that cater to the real estate business.  they cost a little more, but may be worth it.  If you join CRS you will be introduced to many great vendors.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

All 74K of us on AR are, I gues, in the sea of change. some more so than others. And we are very much both swamped and enthusiastic about it at the same time.  wish you the best on the updates you're doing.

best 

Posted by Gary Bolen, CRS - Lake Tahoe Real Estate Information (McCall Realty) almost 11 years ago
You are right Randy. Being Internet savvy is now required to sell property and prosper.
Posted by Wayne B. Pruner, Tigard Oregon Homes for Sale, Realtor, GRI (Oregon First) almost 11 years ago

I recently made the move from a brokerage that did little (actually next to nothing) to utilize the internet to one that believes that the 'net is the most valuable resource it has, next to its agents.  It is like night and day. 

By the way...dinosaurs ruled the earth once.  Now we burn them to travel from property to property.

Posted by Kent Simpson, Real Estate Is About People (Realty One Group Mountain Desert) almost 11 years ago
Randy - I have changed my business drastically over the past couple of years due to the Internet and technology.  I am receiving 3 - 5 leads a day from the internet and suddenly it seems more are legitimate buyers.  Not sure if this is a coincidence or a new trend? But I have been enjoying it.  It's been great the past couple of months.  The problem I seem to have is keeping up with all of the changes!
Posted by Lori Mode, Real Estate Made Simple (Keller Williams Realty - Elk Grove, CA Homes for Sale) almost 11 years ago
Everyone has to change to stay in the game.  That's just the way it is, and was, and will always be
Posted by Joe Davis (Indiana Commercial Realty) almost 11 years ago
The internet is a huge part of my focus.  That is where the customers are at.
Posted by Carolyn Gjerde-Tu-Davis, Ca Real Estate (Lyon Real Estate) almost 11 years ago
It's astounding to see how many in the industry refuse to see what is happening to the business.  These changes, including technology, are going to leave a lot of folks behind.
Posted by Eric Kodner, Wayzata Lakes Realty: Twin Cities, Madeline Island (Wayzata Lakes Realty: Eric Kodner Sells Twin Cities Homes) almost 11 years ago

Hi Randy...The Internet is here to stay for a while, our methods of lead generation and marketing are also changing Fast, Very Fast with Consumers going to the Internet to shop for real estate and Realtors, so we better look good. AR and everyone one here sharing ideas and experiences is helping us all do just that.

Cheers, have a great week!

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) almost 11 years ago
Randy, it is always astounding to me that so many folks in our business say that it is too complicated or I don't understand computers. That's akin to not using a phone, radio or TV because you don't understand how it works. It is a tool that allows communication, use it. All that aside the key point is the client base has embraced the process, regardless of technology, we need to support that process and be there when they want our assistance to use that tool.
Posted by Tom OnullKeefe, e-Pro (Utopia Mortgage and Realtors) almost 11 years ago
If I did not keep up I would not be here.  But technology has been at the center of our business for a long time.
Posted by Maureen Francis & Dmitry Koublitsky, Coldwell Banker Weir Manuel (Coldwell Banker Weir Manuel) almost 11 years ago

Randy,

I'm happy I made the change awhile back because it's sure not fun to play catch up when everyone is at the finish line. Active Rain has been a very good friend to me and I intend to keep it that way. 

Posted by Diane Bell, Hilton Head Real Estate, Bluffton (Charter 1 Real Estate, Hilton Head, Bluffton, SC) almost 11 years ago
I am changing too.  I have just started to get a blog website too and I am spending a lot more time blogging.
Posted by Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239, Michigan homes for sale ~ yesmyrealtor@gmail.com (Real Estate One) almost 11 years ago
Randy, you are 'spot on ' as they say.  Most of my marketing focus is on my own blog, AR and personal networking.  We here on AR are very lucky because we have a head start on everyone else...our blogs already have more history and pagerank than new ones so it's imperative to keep them growing and thriving. While I strongly believe in AR my outside blog is critical!
Posted by Diane Aurit, Lake Norman Real Estate (LKN Realty, LLC) almost 11 years ago

Randy

 

Lots of things are changing about our business. They don't need us to FIND the info anymore (at least not as much). We're not searching out houses and presenting them, driving them around. They're finding the properties on the internet and calling US to see them. Some of my buyers call me before I even know something is out there.

 

What we need to be are skilled professionals, advisors, counsellors. They need us for the advice and guidance and of course the paperwork.

Too many agents don't see this and are not changing.

Also, the way we charge or can charge is changing.  I am moving closer to fee-based services (retainer for buyers, flat fees for certain kinds of sellers, etc) as the situation warrants. Not all buyers/sellers are the same, and not all need the same level of attention or services. I am building a niche where I work with a lot of business professionals--executives, business owners, professional people. They "get" the flat fee concept and sometimes that is the best way (for me) to do business. Now this is only a segment of my clients. I still get calls for "come list my house" and my fee is x%. But I also have buyers call me and say "I found the property I want. I've discussed price with the seller and here's what we want to do. Will you write it up and represent me for $x,000? If it's worth it to me, I do it. Agencies all around me won't do it, unless they get x%. I am evolving to a bit of a hybrid when it comes to commissions. Full service, but not always percentage based. 

Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) almost 11 years ago
I completely agree - the internet is where I want to market!
Posted by Emily Lowe, Nashville TN Realtor (The Lipman Group | Sotheby's International Realty) almost 11 years ago
Randy- I just don't know how you have the time for everything.....not only are you updating your own site, but you're making a new Co. one too ?   I think you'll remain in the Group that "changes" with time.  Can't wait to see your new changes.
Posted by Kathy McGraw, Riverside County CA Real Estate (CELLing Realty) almost 11 years ago
I agree that is the way things are going, and I'm trying to head our office that way. But my husband is going kicking and screaming and dragging his feet! He actually thinks my time on AR is wasted!
Posted by Leslie Prest, Owner, Assoc. Broker, Prest Realty, Payson, (Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ) almost 11 years ago
So true. The internet is the place where everyone starts looking for everything. I know I do. If I am planning on buying anything, I am online looking first.
Posted by Christy Powers, Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners) almost 11 years ago
All my business comes from the Internet.  I email prospects every day.  It is a very easy and cheap way to find new business.  Your website advertises you 24 hours a day, 7 days a week and never asks for a raise.
Posted by Brian Kreick (Willinger Real Estate) almost 11 years ago
Randy - Yes 100%. I have been updating my websites too. A few years ago when I created some of my websites they looked fresh and new, but I know now that they just look dated. The Internet changes so quickly it is very challenging to stay on top of the latest and greatest, especially when you are a real estate agent 1st and many other things including a webmaster 2nd. 
Posted by Ryan Martin, Bellingham Commercial RE Broker (Windermere Real Estate / Whatcom Inc.) almost 11 years ago
You know it - been studying my e-pro course and working towards that designation.
Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) almost 11 years ago
Randy- Another terrific post.  Yes to survive it is necessary to embrace changes.  Everything is moving so quickly but we need to go where the prospective clients are.
Posted by Jennifer Fivelsdal, Mid Hudson Valley real estate connection ( JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571) almost 11 years ago

Gary B - Thank you.  You are right we are preaching to the choir.

Wayne B. - I would feel lost if I did not have tech abilities.

Kent S.  - My company also has not been as internet active as they should in the past.  We are fixing that.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Lori M. - I am seeing similar results.  In the past I got leads that didn't turn into much.  I am now seeing ready buyers and sellers who are contacting me through the web.  I will be opening escrow today for a buyer who found me through a virtual tour of one of my listings last week.

Joe D - I agree, there have always been changes.  I think the big difference is that the changes are coming much faster these days.

Carolyn G. - The customers are definitely there.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Eric K. - There are always those who resist even the smallest changes.  They are usually not very successful though.

Fred C. - Thank you, those of us here are definitely part of the change.

Tom O. - Good point!  Even the customers we get through conventional means are still using the internet as a tool and we need to utilize it to service them.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Randy:

Change is good and it is inevitable. I still like the basic's in real estate even thought real estate is being conducted on line more, I still believe in the personal touch.

Posted by Lorraine or Loretta Kratz, Certified Negotiation Consultants (Crescent Moon Realty, Inc. & Land N Sea Auctions.) almost 11 years ago

Maureen & Dmitry - Technology has always been a part of how I do business, but I realize I need to change and improve.

Diane B. - I am glad I was introduced to Active Rain.  That and CRS have had the biggest impact on my approach to business.

Russ R. - I am finding it a struggle to keep up my blogging time.  The more I blog the more business I get.  The more business I get the less time I have to blog.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Diane A. - Congratulations on getting in early.  I know it has had a positive impact for you.

Erica R. - There are many business models and there will be others in the future.  The bottom line is there is a lot of business and many ways to carve out a niche'.  The most important thing is to be better at what you do than the others and you will succeed.

Bronson B. - I agree.  There is also the other extreme.  Those who are so focused on the internet they forgot how to service clients.  You have to have balance.  They old fashioned ways still are important.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Emily L. - It is definitely where I want to focus more marketing.  It is not the only place though.

Kathy M. - I sometimes ask myself how I do it.  Then there are days like yesterday, where I could not keep up.

Lesle P. - I remember an agent in my office suggest my time here was wasted once.  She is not one of the top bloggers here.  (Celeste "Sally" Cheeseman)

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Christy P. - I am the same way.  Here is an example of how my habits have changed.  In our office we have a stack of phone books.  I have not touched one in three years or more.

Brian K. - Good point the internet works 24/7.  A newspaper ad or a direct mail piece gets a couple of second shot at best.

Ryan M. - I where the same hats and a few more.  Real estate agent where many hats.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

Georgina H. - I earned the e-PRO last year.  I did it mostly to let the general public know they were working with someone who had those skills.

Jennifer F - If we are not there someone else will be and they will get the clients.

Lorraine and Loretta - Good point, the personal touch can not be replaced by a computer; at least not for now.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago
I agree.  I used to sell ads in the phone book until I started to realize this was no longer the popular form of media!
Posted by Pete C, Hawaii Mortgage Loan and Refinance (TBA) almost 11 years ago

Pete - I bet those salesman are hurting.

Marketing is always about bang for the buck.  We can't justify spending our money where we do not get returns on our investment.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

You said "The internet is not good or bad, it is reality. ".  You should be paid to teach that to Realtors across the nation.  I work with many agents that have no web presence at all other than a photo on the company web site with their email address and cell phone number.  And they wonder why they aren't getting any leads from the net.

This doesn't replace marketing plans that work, but merely enhances them.

I think fear is the main reason we are seeing folks shy away.

David

Posted by David Davison (Western & Southern Financial Group) almost 11 years ago
David - Absolutely, it is just a tool.  You still have to have a marketing plan.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 11 years ago

This blog does not allow anonymous comments