I see many new agents come and go in our industry. As the market changed in the last two years many inexperienced and weak agents began to find themselves lost. On Oahu our market is much stronger than most in the country, yet we have seen a decrease in the number of closings.
I have lost count of how many struggling agents have spoken to me in the last year asking advice. Most were not willing to follow the advice. Several of them have either left the industry or have stopped doing business all together.
Here is my advice to struggling agents.
- If what you are doing is not working, do something else.
- Increase the number of hours a day you spend on your business. Be prepared to work many more hours.
- Get all the training you can get. Get your designations.
- Team up with a productive agent.
- Market, market, market.
- Be creative
- Have fun
- Be sure you are in the right office for you.
- This should be first. Have a business plan!
There is a common denominator between most struggling agents.
- They work less than part time.
- They are doing exactly what they were doing a year ago, no changes or adjustments.
- They spend none or next to no time or money on marketing.
- They do not go after designations and do not take training classes.
- They have no business plan.
- They are not having fun.
My departing tips to remember:
- This is not an easy business, you must have a plan.
- You have a lot of competition; you need to differentiate yourself from the others.
- There is no substitution for training and hard work.
- When deciding whether you are cut out for real estate, you need to consider whether you are willing to do what it takes to succeed in this industry.
Aloha and have a great 2008!
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Randy L. Prothero, REALTOR®, ABR, AHWD, CRS, e-PRO, GRI, SFR
Century 21 Liberty Homes
Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers. His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.
Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) and the Leeward Regional Chairman of the Honolulu Board of Realtors. To improve overall professionalism in his area Randy also offers classes for real estate agents.
www.HawaiiRandy.com * Oahu (Honolulu County) Property Search * Hawaii Military Relocations


good words - even better is how to improve. This is true for any of the industries tied to real estate. Thanks for posting this!
Randy,
Thanks for the pointers.....we sometimes loose sight of what it takes to correct us...even if it is just a minor adjustment.
Matthew - Thank you
Dan - I have a very simple philosophy. If it ain't working don't keep doing it. Now if we could teach that to government.
Cindy - There is no substitute for spending time.
Right on the money, Randy. One definition of insanity is doing the same thing over and over but expecting different results. It might work in quantum physics, but it does not work in real estate.
I think the most important advice you give is to Have A Plan. Second to that would be to Execute the Plan.
Good advice and a good post.
Hi Randy,
Great points! 3-5 years ago anyone could get a real estate license and with a little work, make a good income. In today's market, you have to go back to the basics and work harder and smarter.
Every buyer/prospect is not the same. So every agent/broker is not expected to be the same. What works for some may not work for others. You make some very good points.
Sometimes its not the strength of the wind that takes us to our destination, rather the adjustment of the sails.
Randy - Love the title because I think they define that as stupidity......I had to elevate above that myself early in my career. The best advice I believe you laid out is really simple, Increase the number of hours a day you spend on your business. Be prepared to work many more hours.
This isn't a 9-5 gig....never will be.
Randy...
LOL at your title...
Doing the same thing and expecting different results is the definition of insanity :)
P.S. RE is not for faint of heart :)
TLW...ROAR!
Most people do not have the mind set of being an entrepreneur. That is really what Realtors are: working for themselves, but not by themselves. I think everyone would agree that you work harder and longer, but because you enjoy what you do, it doesn't feel like work.
So if someone doesn't understand the 'fun' that Randy was speaking of, then they are probably in the wrong business. Whatever that may be.
Great Advice.... I agree with some of the comments that REALTORS don't act as if they are their own business. You have to think of yourself that way, you are an entrepreneur.
I've heard on many of the self improvement/motivational audio programs that the definition of "insanity" is trying to do the same thing over and over again and expecting different results.
As a newer agent, I have to comment that some of these are just not that easy. Yes, I work all the time, and yes, I just got one designation and am 2/3 of the way to another, but it's not so easy to team up with productive agents--especially if you are not in the right office. And getting in the right office is really difficult (due to the housing boom) because the other offices are full.
So I just keep plugging along, according to my business plan.
Steve S - Most people who fail are just not willing to make the commitment. That is OK, they just need to realize where the problem is.
Chelle - I have no secrets. I am not the most successful by far. I do know what I have to do if I want more success. I have made a decision about how much time and effort I am also willing to spend.
Tim - Thank you
Dan - No forgiveness in this market.
Mott - Well said
Doug - It depends what they are already doing or not doing. The most common thing I see is they are doing nothing. It is easy to give advice there. (Do something)
Thanks Randy for a great post! I am determined to change the way I do things in 2008 and will not stop until i succeed. It's already starting to pay off with 3 new listings this past week and 1 more to be listed this week. Thanks again for a great post and great advice.
Jason - I agree if someone is looking for 9 to 5 they are in the wrong line of work.
TLW - Definitely not for the faint of heart.
Tara - If they are not having fun, they will never last. You just get burned out.
Debbie - Absolutely.
Karl - I thought that was the definition of Government. LOL
Eliese - Business is never easy. That is why many can not make it here. If you have a goods plan and execute it, you can work through the tough parts.
Frank - For sure.
Joan - Thank you.
Gary - I was once told we all have to be a little crazy to do what we do.
Wayne - I just spoke to an agent today who is in that category.
Pamela - Congratulations on the new listings.
Emily - Now if we could teach that concept to our politicians.
Aja - Good luck, sounds like you have a plan.
Lisa - You are right on the money. If you do not have a plan you should not be in business.
Katie - The amazing thing is that most who try to stay in their comfort zone are not comfortable.
Gary - I am of the same mind on the education. I have 5 designations and certifications and am going to get one or two more this year.
Marsha - That is a decision that has to be made according to your plan on how you are going to market. For example I do some things that are effective and cost very little and then I have some advertising.
Rebecca - I like you last point. I do not know many negative people who are very successful.
Robert - Some of it is trial and error. I have a pretty simple system. If every agent in town is advertising in a certain publication, I do not go there. I like to be noticed.
Neal - I have made a goal of improving and increasing my internet presence this year. I now have to better budget my time to make it happen or hire someone to help.
Team DiMuria - There are a few who are less than stable.
Randy,
Great points! I would have to add that for me and my business, it has been learning to make better use of my time, remembering I am in sales and prospecting/generating leads is the name of the game!! Working more is definately key as well. The other thing I would suggest is to learn your numbers for both your market as well as what it takes/costs to get a lead and how many leads one needs to close a deal
I'm a new REALTOR having some difficulty getting started -- ActiveRain always gives me a jump start to my day and a nice way to end my day, always so much good advice. Perhaps everything that I learn on ActiveRain will help to bring a client my way. Thanks, Randy.
Excellent post Randy - here is my thought about your comment, "When deciding whether you are cut out for real estate, you need to consider whether you are willing to do what it takes to succeed in this industry."
At the beginning, you have to make that decision based on this unknown factor - you have to go with your gut - because if you THINK you can make it, you will generally provide the PROOF that you can make it. If you think you CAN'T make it, you will definitely prove it to be true.
David - Thank you
Kevin and Monika - Thank you
Bob & Carolin - I wonder what some agents would do if the market got tighter.
Way to Go Randy!!
No matter how "bad" the media sais the market is, people still need a place to live and the beat goes on and on.....If you are not out there working making contacts, nothing will come your way.
Missy - Very true.
Shari - That is the part that many forget. People need a place to live and there are many who have to move. Not counting death and divorce. Even in a slow market things are still moving.
Christy - Nothing worth while is easy.
Heather - Reading clients is usually not that hard. If they are extremely happy you will know. If they are not, than we need to look at why not.
Ryan - It make s huge difference if you are having fun.
Great reality post Randy! Well said! Your definition of insanity works! I tell agents all the time at my seminars you have hte same website, the same marketing scripts, the same listing presentations of everyone else in your office...that is also struggling, what makes you think that you will do better than them?
Jim - Good point. I have found being different is so important.