Hawaii Randy's Real Estate Opinions: Despite the Slowing Market, My Goal is to Double Sales in 2007

Despite the Slowing Market, My Goal is to Double Sales in 2007

I have been giving this a lot of thought over the last few months.  What will I do to make this a great year for business and family?

2006 was an eventful year to say the least.  Since rejoining the industry three and a half years ago I have continuously taken classes and gained my GRI and CRS designations.  My final major education goal was get my broker's license which I did last year.  My foundation is now in place and I am ready to take it to the next level.  On a personal side I went on an aggressive diet program and lost 94 pounds.  I had a small set back and ended the year by spending the month of December in and out of the hospital with a surgery and bleeding ulcers.  Thanks to a great surgeon and team of doctors I am doing great and expect no more stays in the hospital.

I have followed my business plan religiously until now. 

I have some goals for this year but did not formalize my business plan assuming that after all the education I would develop a better plan.  I am fine tuning my plan as we speak.

Basketball GoalMy main goals for this year are:

  • Double my sales from 2006.  I had a good year in 2006 making that a very lofty goal in a slowing market.
  • Create program for regular contact with my referral base.
  • Fine tune my marketing to move dollars to things that are working from things that are not.
  • Hire an assistant to help generate leads and assist with busy work, allowing me to spend more time in front of clients.
  • Work more regular hours including time off each week.
  • Hire an assistant to help generate leads and assist with busy work, allowing me to spend more time in front of clients.
  • Spend more quality time with my family, including taking a real vacation and not missing any of my children's sports or school events.
  • Take my wife out for a date on a regular basis.
  • Get regular exercise and take good care of my health.  I am looking forward to playing basketball and volleyball with my new leaner and quicker body (I tell my wife I am developing my catlike reflexes).
  • Be sure to get proper sleep and rest.
  • Enjoy paradise; after all I moved to Hawaii for the beauty and ocean.

I have already started by purging my client contact list of dead leads and those I do not want to spend money marketing to for various reasons. 

I know all the items on list seem pretty standard, I am sure you have either seen them on someone else's list or have them on your list.  The question is how many of us in the heat of battle actually stick to our plan?  Writing them down is the first step to implementing.  I will let you know at the end of the year how I did.

Good luck on your goals for 2007.  Be sure to put them in writing and have a plan to be sure you are successful.

 

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Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 23 commentsRandy Prothero • January 02 2007 01:09PM

Comments

My money says you will do it, Randy!  and you're smart to purge the dead wood.  it slows you down-especially if they actually call off your marketing and you realize you didn't want them in the first place. =)

Posted by Leigh Brown, CEO, Dream Maker - Charlotte, NC (Leigh Brown & Associates, RE/MAX Executive) over 11 years ago
Randy that is an excellent outlook you have.  Shoot for the stars in 2007, forget about the bad market, pretend its not there, and fight on!
Posted by Home Design, Home Design and Real Estate over 11 years ago
Leigh - That was oine of my hardest things.  I am kind of a pack rat; I save everything.  It felt good to delete about 100 from my list this morning.  I can spend more resources on the rest of the list.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago
Jennifer - It is not a bad market it is one fo opportunity.  You only have to decide on how to succeed in it.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago
Hi Randy,  You have a lot on your plate.  I have the same problem with where to start first.  Do I look at what gives the biggest "bang for the buck" (so I can afford to get the assistant).  Or, do I allocate some time to each specific activity?  Such a dilema.
Posted by Leslie Bloss, Bellevue Real Estate Professional over 11 years ago
Leslie - After you get past this phase and you have some more success, you will hit another place just like this.  It is all part of growing.  I went in knowing I would be at this day.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago

Randy,

Excellent post and excellent comment concerning how many of us actually work off our business plan.  I posted earlier on how many actually have a plan so we are thinking along the same lines.  Let it be known, I have a plan, my biggest issue is working with that plan and sticking to it.  This year, my goal is to work hard on at least working of those things that are working in the plan and change those that don't work.  I do believe our plans must be flexible.

Good luck on working your plan in 2007.

Gary

Posted by Gary Nelson, REALTOR , CRS, CDPE, e-Pro, GRI (RE\MAX Components) over 11 years ago
You can do it Randy! Go get that assistant!! Twice even! Congrats on the 94lb weight loss, that is awesome! I think you can do anything you want if you can accomplish that! Hauoli Makahiki Hou my new friend!!
Posted by Lysa Napolitano over 11 years ago
Congratulations on losing 94 pounds. It looks like you have a great plan when you can double your sales and spend more time with family.
Posted by Brian Foxworth SC, GA, FL, & TN Mortgage Loans (Palmetto South Mortgage ) over 11 years ago
Randy, nothing standard on that list to me.  The one to double your business might seem like you are setting the bar a little to high, but the goals that you have for your wife and family are the ones that I admire the most on your list, and that I hope you accomplish.
Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 11 years ago

Gary - I agree my plan is a road map and it is a living document.  I change it as needed.

Lysa - Mahalo, Hauoli Makahiki Hou to someone with roots in Hawaii.

Brian - I have a great plan, I hope I can pull it off.

George - The bar may be a little high.  If I come close than the plan was sound.  I also will have more time to dedicate to the business.  I spent a lot of time the last three years attending a lot of classes.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago
Bruddah Randy-Aloha and Hau'oli Makahiki Hou back at you!  Great business plan for this year.  I accomplished way more than I planned on in 2006.  My goal for 2007 is to have a better business plan by the middle of the year (and follow it).  Our vacation in Florida is coming to an end here and we are looking forward to getting started with the New Year in a few days.
Posted by 1SG (Ret.) David Kucic, President and Owner (Hawaii Military Realty, Inc.) over 11 years ago
David and Tonya - I am looking forward to a great 2007.  I know you folks will do well, you are really good at what you do.  It is nice having a few great agents in our office.  I think we feed off wach others optimism.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago
There is no doubt about our optimism for 2007.  It is shaping up to be phenomenal!
Posted by 1SG (Ret.) David Kucic, President and Owner (Hawaii Military Realty, Inc.) over 11 years ago
David & Tonya - You will have a big year.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago
How's the list panning out this year?
Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) about 11 years ago
Hell, baby, my goal is to make it through the end of the summer. But that's just the way Phoenix real estate is going these days.
Posted by Jonathan Dalton (Realty ONE Group) about 11 years ago

Sally - I am doing well on the health front.  Behind on the sales goals, but picking up.  I am working with a new agent and talking to another.  I also have a part time assistant coming on for the summer, who may stay on as a virtual assistant when he goes back to college if ti works out.

Jonathon - If you set a real goal of increasing your business, you will find new ways of achieving it.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 11 years ago
Randy,  I too have recently sat down and started the goal setting process for myself.  I feel if you do not have goals, then there may be nothing to work for, to push you.  I would love to be able to double my sales also this year.  I am a little over half way there so far!
Posted by Bill Somerset, ABR, e-PRO - Realtor - NH Real Estate Agent (Re/Max Realty Group) about 11 years ago
This a very detailed list - thanks for sharing and providing some inspiration. Sometimes the most obvious things get overlooked!
Posted by Yvonne Brown (Century 21 Northwest) about 11 years ago

Bill - I am behind that goal, but making adjustments and still going to shoot for it.

Yvonne - It is critical to write it down.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 11 years ago
It is so important individuals as well as companies have a business plan. It is critical for real estate and mortgage professionals to realize they are their own business upon themselves. Great post.
Posted by Tony Gallegos (Cognicorp Mortgage Banking Advisory) about 11 years ago
Tony - Thank you and good luck with your goals.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 11 years ago

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