This topic comes up regularly. How do you decide on venders like home inspectors or loan officers to give your clients?
The most common school of thought among agents I have spoken to over the last few years is to give a list to your clients. I have such a list and freely share it with clients. In a recent regional meeting of the Honolulu Board of REALTORS®, the attorney for our Board said that giving a list may not minimize your exposure to potential future law suits. He said that whether you refer one or ten names to your client, if something goes bad you may be on the hook. By giving more names you may actually be increasing your odds of trouble. I may be better to give a referral with just one name you trust completely than a few names of people you are not as sure of.
You better trust and have faith in the person or people you refer them to. As a business decision I try to work with a least three different venders in each category id possible. That gives me the ability to have someone who we can trust if the other one is not available or if they and the client do not hit it off.
In the case of loan officers, some loan officers are great for certain types of loans and some are better at others. For example I do a lot of transactions with VA financing and gravitate towards those who also specialize in that direction. My favorite home inspector gives a military discount and is one of the best I have met.
I have read a few posts and sat in with agents who say they do not give vender referrals because of the liability. There is something to be said for that. I on the other hand have made a business decision that in order to properly service my clients I have to take on some liability. Hopefully by performing in a professional manner and on giving referrals to top professionals I can minimize that exposure. After all we want all of our clients to love us.
Mike Janquish wrote a good blog post as a follow-up to this topic: Cary and Raleigh, NC, Real Estate: Vender Referrals. Don't we owe it to our clients to take on some Liability?
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Randy L. Prothero, REALTOR®, ABR, AHWD, CRS, e-PRO, GRI, SFR
Century 21 Liberty Homes
Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers. His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.
Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors. To improve overall professionalism in his area Randy also offers classes for real estate agents.
www.HawaiiRandy.com * Oahu (Honolulu County) Property Search * Hawaii Military Relocations


Randy I agree with what you said about one "referral with just one name you trust completely that a few names of people you are not sure of." Business is to valuable these days to pass up someone that you completely trust just for the sake of giving more choices and having them choose some one that you are not as trusting of.
I have several Realtors that I know only give my name out as their Loan Officer of choice, and because of that I jump through hoops to provide their Buyers with the best possible service that I possibly can.
Hey Randy, though we'd stop by to visit as we've not been here for a while. We recommend vendors too, think we should and are happy to do so. Needless to say, we only recommend those we trust, and usually we think we make it clear that we're not responsible. So far, we've never been questioned on that.
Hope you have been well...
I know what you mean about the liability but I don't understand one thing you said....because it's so NOT you....
You said....After all we want all of our clients to love us. You said "love"....what's happening to you Randy? You always tease me about "being too emotional" and stuff. hahahahahaha.
Eric - I am glad my company does not have local affiliates.
George - I agree; I too jump through hoops when someone gives me a referral.
Gary - I know your clients expect you to put them together with top pros also.
Sally - It is human nature. That is what gets some in our business in trouble. They go out of their way to make people love them and sometimes they go too far or do things beyond their license or expertise.
Lisa - if you give out their list you are on the hook also.
Erica- I have a similar list of those I have had good success with. I get requests from vendors who know about my list trying to get on it. It is hard to make that list and easy to get bumped off.
Linda - It happens. That is why it is good to have a short list so you have a back up in that case.
Thesa - That is a statement I use. I tell them this is the loan officer that I used for my home or the home inspector I personally used.
I recommend people who have done me a good job.
When I tried a new home inspector, I told the client, "Look, I have been wanting to see this guy in action, but haven't yet. If you are dissatisfied in any way, I will pay for another home inspection."
That seemed fair, and we only had one inspection.
Randy,
I could not agree with you more about maintaining your Integrity of being a great salesman. You refer it to someone that really comes off as a superstar and when you follow up with the client they are less than happy because the agent was so busy listing that when the folks came into town hw would "fit" them in as he could accommodate them.
I recently learned this the hard way. I think if someone gives you their word, and says they are going to take care of your customers, it not only is your reputation, but also your livelihood.
Sincerely
Tom Braatz
Randy,
You just reminded me of why I really don't like lawyers... They (broad stroke of the brush, I know) created this litigious culture we find ourselves in, they benefited the most from it and they keep it alive and well by playing on our fear of it. Don't you love job security....
It seems like common sense that one should only refer vendors they know, have experience with and trust to do the job honestly, competently and to the best of their ability. I mean, wouldn't we do that anyway?
I would think that the unintended benefit of that practice, would be that, since you really can't predict when some schmuck is going to try and play "civil court lotto", if you do get hit with a frivolous law suit, at least you know that you've got an honest person in the foxhole with you. "Band of Brothers" as it were..
I have tried to utilize a few loan officers but for some reason they never panned out. The one across the street closed anyway.
I have worked with only a few that I would consider referring but darn if I can't get away from my "main man". Like George said....exclusively...because he gets the job done, he is honest, he does NOT tell them what they want to hear....and he lets me know promptly because there are buyers out there that think you won't find out they can't and still want you to take them around looking. duh.
I try to only recommend vendors that have worked with successfully many times. I will sometimes give more than one in case one referral isn't available.
Instead of handing out a list, I now have a referral website--The Smartt List--that I can easily update. I am also soliciting referrals from my clients to post there. Finally, I also let my vendors know that I put them on the website and regularly refer them.
Mike - That is a good way of testing them out. I also check with other agents in my office and only try people they have had good luck with and recommend.
Tom B. - That is a question to ask up front. The good agents are usually the busiest ones.
Kenneth - From a risk management point of view, it is OK to give more than one name, but you better trust all of the names you give. It is better to give one name that you trust completely than several that are iffy.
Tom C. - The one good thing about acting in a professional manner and using only top professionals for referrals is that if someone does decide to sue, their attorney will most likely leave you alone if you look to be a tough challenge.
Sally - I have one loan officer I have been using from day one and a couple of others that I trust just as much. It took a long time to find a couple of others to add to the list. I had a few that were on my list and I dropped them off.
Mary - Oner of the nice things about having a small group of vendors that you refer clients to is they many times will send referrals your way. I do not require that of vendors, but sincerely appreciate it.
Hey Randy,
I personally believe that toooo many people are afraid of being "Liable" which I think is rediculous. It doesn't matter whether you refer a customer to a vender or venders, if someone gets mad at you enough, they will find a reason to sue. It is too easy in todays climate to sue people for any reason. I do not run my business with the concern of being Liable, if I did I wouldn't have a business for very long.
Sean Allen
Liability, shmiability.
I'm a buyer's agent with a duty to my buyers. I give them the best advice I can. When someone needs a home inspector, I give them the best one I know. The one I use myself.
If I didn't know a good one, I'd tell them so.
Same with lenders. I give them the best folks I know.
I want folks to have a good transaction and good vendors can help.
Good post, Randy! Most of my clients are either out of state or are relocating here. They don't know any local inspectors, pest inspectors, structural engineers, repairmen, HVAC service people, etc., and don't have time to call around. I give them names and numbers and schedule everything myself so they don't have to bother. I don't tell them they HAVE to use these people, just tell them they are free to work with people who have done a good job for my other clients. If there are any problems or complaints, I want to know about it so we can fix them immediately.
So far, I've only had to drop a couple of people off my list, and I have a core group of professional service providers who take care of my clients to their (and my) satisfaction.
As far as loan officers, prospective buyers get complete information on my favorite mortgage broker in the first contact I make with them if they haven't already set up their financing. She prequalifies them for me, and she cleverly hired a former underwriter as her loan manager, so she can answer tough questions, too.
Cheers,
Robin
Sally - I have a saying I go with the one who brought me to the dance. My number one loan officer spent time with me when I first started back in the business. Other top loan officers did not have time for me then. Now that I am well established they are all back looking for business.
Linda- Thank you, I did not expect it.
Sean -The best way to insulate yourself from being sued is by conducting yourself in a professional manner. There are no guarantees, but you will reduce the chances dramatically.
I mention who I've used successfully in the past and let the consumer choose from a list.
B.B. - That is so true. Handymen are not licensed here. We tried to get that changed but the general contractors were against it.
Sharon - I agree completely, clients come to us as experts and expect us to put them together with vendors.
Shari - The main thing is using vendors you know and trust.
Keith and Robin - I have three names on my list for most categories, but will not hesitate to give one name or two names depending on the clients needs and preferences.
Lisa - I tell my clients they don not have to use one of my vendors, but here is the name or names of people I have had good luck with.
Lenn - I tell clients that I have only one vested interest in giving them a referral and that is that they have a smooth transaction.
Robin - A good loan officer is worth their weight in gold. I have not had a single buyer who was pre-qualified fall out because of financing in the last 4 years. On the other hand I have had several of my listings fall out because of bad loan approvals on the other side.
Cindy - I have had very good luck with my home inspections. I got a great one and he does most of mine.
Lori - I find if you do that they will almost always go with the people you recommend.
Pete - Thank you
Mike - This is a follow-up to Mikes blog post linked above. Here is the comment I left on his blog post:
It is sad that you have to be exposed to liability. Maybe the referral fees that realtors enjoy plays into it...?!?!? Certainly the lawsuit happy mentality we have contributes.
I refer people out to realtors and have not a worry in the world. Because I don't push the referral and do not receive a fee.(lenders cannot take a referral fee for referring clients... violates RESPA)
What say you, Randy? Do you think the referral fee increases the risk? Just curious. Because I refer people out all of the time and I have NEVER had this exposure discussion with any of my colleagues.
subscribing to this one.... I still feel a little in the dark on this topic.
There are two kinds of referrals, the vendors that I've used personally and can recommend and the ones who others I trust have used or whose work I've seen. If a client asks you for the name of a good building inspector or attorney or mortgage broker, how can you say you can't make a recommendation? We work with these professionals all the time. We know the good, the bad, and the ugly. I do try to be sure that the vendor has expertise in the area that my client needs. I wouldn't recommend a mortgage broker who primarily does residential loans to my investor clients, for example.
When it comes to painters, plumbers, electricians etc. it becomes more difficult. I think most people can get recommendations from friends that are as good or better than the recommendations I can give them. I've had painters who did a great job on my own house and then a terrible job on a client's house. I think this is the area where you are likely to run into liability issues, not with recommending a mortgage broker, attorney, or building inspector.
Randy,
Congratulations on the star! Referrals come back in spades when the vendor you're referring is a known entity. My experience? Real estate agents give out three cards for a lender referral because they want the client to make a choice. That's not a real referral. When I refer a REALTOR, I hand the client one card, and say "Tucson has nearly 7,000 real estate agents. I'm sure most are reliable, but a person I know, trust and do business with is ___________________. May I call her/him and introduce the two of you?" It takes trust to refer one vendor at a time.
Mike in Tucson
Does your doctor give you a list of medicines and tell you to pick one??
I believe as professionals we have an obligation to select the best vendors for our clients based on past successful performance.
I think that by recommending one person with a proven track record it probably lessens your liability because things are more apt to go right than wrong.
Randy. I've been reading the comments and there appears to be some discomfort or confusion over the matter of vendor referral fees?? Uncomfortable, questioning the practice??? Geez. DON'T TAKE REFERRAL FEES FROM VENDORS. Want some risk, take referral fees. I can't think of anything that compromises an agent's position vis a vis a client buyer or seller as taking a referral fee from a vendor.
Sorry. I don't want to hijack this post, but I don't want to write a post about this either. I'd wear my CAPS out.
Christy - I would not give the key before it records or there is an early occupancy agreement. If it doesn't record the agent just ate the repairs.
Tom - I am not sure that a referral fee changes anything. That would be a great question for a creative lawyer.
Debra - I agree with the statement you made that we may be more liable if we don't give them the referrals. Lawsuits normally come when the transaction has problems. A good referral may head off many problems.
Gail - Good points, I get a lot of clients from other areas. They do not have friends in the area and depend completely on me for contractor referrals etc. Being a referral from me, normally helps put a little more obligation on the contractor to satisfy the client (and me).
Mike - You are right that is a referral.
Jim - That was the point the attorney made to our group.
David - I would never except and money for being on a list. You are right, now they have created a big conflict of interest.
Missy - I am getting ready to roll out a premium service where I send out vendors to prepare the home for sale. I guess I will be taking on even more liability.
Lenn - I agree completely. I was approached by a termite inspector who paid agents a fee for referrals. They called it something else. That inspector will never be on my list.
Scot - Even if it weren't such a lawsuit happy society; I would still give referrals for vendors the same way. It is about customer service. If done right they will refer you to one of their friends or family.
Eric - I would never accept a fee from a vendor.
I did a blog about agents and/or offices taking a fee from inspectors. What some offices do is to charge the inspector a fee to place their brochures in the office for customers to choose from. They justify this by saying the inspectors are buying advertising to have access to the agents. It's violates the NACHI and ASHI Code of Ethics, and for good reason. They call it vaious things - Preferred Vendor Programs, Preferred Provider Programs etc. In my opinion, it's pure bribery, and should be against any CoE.
This is easy.
Find a vendor who will take care of your client.
Refer him or her.
Take satisfaction from a job well done.
Leave the kickback for the criminal element...
Bob & Carolin - I let them know what my experience has been or not been with them in that case.
Kenneth - I agree completely. it is definitely against my person Code of Ethics.
Mike - You are right it is simple.
Sally - Don't let my wife read this, I am sure she will have something to say about my dancing. LOL
Joshua - That seems sensible.
Gary - It is always their choice, but many/ most times they look to us because they do not have a good vendor.
Georgina - It is easy to fall off my list than to get on it. If I send a referral, I want to know they will take care of my client and make me look good.
Kim - The attorney who spoke at our Association meeting is the same guy who teaches our GRI class. He did not have a problem with the list of three names. His point is that it does not necessarily remove liability by giving three names instead of one good one. In some cases it may increase liability.
Hi Randy - I know the school of thought from most companies is to give 3 names. I disagree with that, and have for a long time.
If I have first-hand experience with a certain vendor, that's the name I'm giving. If I trust a certain vendor or vendors, those names I'm glad and happy to recommend. But if I don't have 3 to give, I will not give 3, especially if I don't have first-hand experience with them.
If I use them, or would use them, on my own properties, then they would be on my list - plain and simple.
Ann
Hi, Randy:
As far as great loan officers being worth their weight in gold (or caviar): I don't know if other agents do this, but on my listings, even if the buyer's financing seems solid, I suggest they contact my favorite loan officer to see if they can get a better program or close sooner.
Always worth a shot!
Cheers,
Robin
Dena,
I can't say about BNI, but I belong to a group. We are encouraged to refer people in our chapter, but we are also encouraged to sit down with that person to meet with them to get a handle on the business, who they are looking for leads, etc. I know I won't refer anyone from my chapter or group that I wouldn't use myself. I may not be typical, but that seems to be the consensus in my chapter about reffering work to other members. But, as Randy said, talk to him about it. If he is straight up, he should have no problem sitting down with you to discuss it.
The comments about BNI groups caught my attention. My very good friend, a construction/remodeling contractor, belongs to one. He refers his business to the Realtor in the group, even though I refer prospects to him and recommend him. The inspector I work with most of the time belongs to a different BNI group. He refers prospective clients to me, although not many. He depends on my business more than the remodeling contractor does, so it's a different relationship.
If you're referring business to someone and not getting much back, it might be worth talking to them to see if you can work something out. On the one hand, they may not consider that you NEED any more business, and on the other, there is a lot of pressure in BNI groups to come up with referrals for other members at every meeting.
Too bad we can't just buy referrals. :) That's another blog topic.
Cheers,
Robin
Hi, Randy:
I'm with you on the referral thing. I refer business to my colleagues in the industry only because I'm confident they will do a great job for my clients. I would feel uneasy otherwise. I didn't join my inspector's BNI group, although I was invited, for that reason (also because they have their breakfast meetings at 7:30--forget that!).
Cheers,
Robin