Hawaii Randy's Real Estate Opinions: A Picture Says a Thousand Words

A Picture Says a Thousand Words

Picture MissingWhy are so many agents too lazy to post pictures of their listings? 

I have seen discussions on this topic more than once.  Our Century 21 franchise even goes so far as to send reminders if you don't have enough pictures posted.  Our MLS allows for up to 10 pictures.  Every training class having anything to do with marketing drums the importance of good pictures into us.  Your clients expect it!

Yet while making showing appointments for tomorrow I came across many listings with no pictures.  I came across a few that had pictures of the ocean and none of the listing.  A few more had a camera phone picture of the exterior.  In last Sunday's newspaper several Realtors had pictures of themselves on the ads for properties.  It is obvious they are more interested in marketing themselves and not their client's properties.

I know I am preaching to the choir.  Most of the agents I am interacted with on AR are top professionals.  Those too lazy to take good pictures are probably not here.

I feel real sorry for a seller with a property that is not moving and they have an agent who has not even done basic marketing of their home.  After all that is what we are being paid to do isn't it?

For very little you can buy a great digital camera.  I recently bought another Sony digital camera for $249.  It is 6 mega pixels (more then we need for the internet) and has a great lens.  To test it I turned off all the lights in one of my listings one evening.  I snapped the camera and it took a great picture even in total darkness.

If you are one of those folks who don't know how to use those digital gadgets, pay your teen age neighbor to take your pictures and help upload them.

I believe the services I supply my clients with are worth top dollar.  If you want to be able to say that, you have to provide top service and top marketing.

I still can't get over the agents who post their picture in the newspaper instead of the home they are trying to sell.  I thought I would try it here to see if it works.

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Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 16 commentsRandy Prothero • November 29 2006 01:35PM


i actually had an agent the other day send me a listing with a photo of a completley different house wanting financing information. He said he "didnt have time" to correct the mistake.
Posted by Eddy Martinez (Nationwide Funding Group) about 12 years ago
Are you for sale without the beard. Its the old school,get noticed and they will list with you. The internet has changed that thought. Its local content and is the same in the ad.
Posted by Eric Bouler, Listening to your Needs ( Gardner Realtors, Licensed in La.) about 12 years ago

Eddy - I think that agent you find the time for find another line of work.

Eric - For the right price my wife will sell me.  At least my picture looks like me.  The agents who put their picture instead of the homes in the paper usually use 20 year old glamour shots.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago

Randy, it is against MLS rules for agents to put their pictures, signs or a branded virtual tour in the MLS at least here.  Is it not the same there?

It drives me insane also and I am almost afraid to take clients to a home or area without many pictures because it may be in stages if disrepair or a dive. 

I do actually have a listing and the tenant left it a pit but the owner was hiring a cleaning company so I took pictures of the community (condo) and put the floor plans on there.  We can obtain floor plans from a nifty local tool called salestraq.  The floorplans archives do go back quite a ways so I don't know why all agents don't utilize this information!

Posted by Renée Donohue~Home Photography, Western Michigan Real Estate Photographer (Savvy Home Pix) about 12 years ago
Ahhh Randy this is a pet peeve of mine! Our MLS has room for 12 photos per/listing...I can't tell how often there will only be one photo...OR a house covered with snow...in  July!!! Or worse still no room sizes! Yikes
Posted by Monika McGillicuddy, Southern NH & the Seacoast Area (Berkshire Hathaway HomeServices Verani Realty) about 12 years ago
I can only excuse the "No Photo Available" for about the first 7 DOM.  After that, you have just shown what a lazy _ _ _ you really are!  As far as I am concerned....no pictures equals no showings from me.  There are just too many available properties out there right now.
Posted by 1SG (Ret.) David Kucic, President and Owner (Hawaii Military Realty, Inc.) about 12 years ago
Randy, the lazy people in every industry sooner or later get weeded out, unfortunately they some times they make the industry look bad because of the way they go about doing things.
Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 12 years ago

The MLS here requires at least one photo or they impose a $25.00 fine, and I don't think that fine is high enough. Usually when I see a listing with only one photo, I assume it needs work. Some top agents don't even use pictures for high end properties, over a million, and I know that they are most likely beautiful, but refrain from emailing the listings because the buyer wants more.  But what I dislike more than that is when they're too lazy to put in the floor information, with the rooms, I can't tell if it is a one floor condo or a townhouse with a bedroom on the first floor.  What really escapes me though is why the sellers continue to list with them.  And they do.

Posted by Joanne Brown (Rockland County Real Estate) about 12 years ago

Renee - The pictures of the agents are in the Sunday newspaper.  The MLS is where I complained many don't have any pictures.  Sorry for the confusion.

Monika - Lazy agents, don't they drive you crazy.

David - Great points

George - They get weeded out only to be replaced by another out of work hairdresser.

Joanne - You hit the big question.  Where do they find their clients?  Mine want to see how much marketing I am doing.  I always get a great response when they like the photos I use.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago

"Hi Randy"

I have just boarded the pet peeve train. All aboard that's coming aboard! Whoo! Whoo!

Don't worry I'm not gonna go off the deep end on ya. And there's no one to debate. Damn! :)

How about if I share...Shhhhh...

Here in our part of Florida we have an interesting little twist to this that you might want to hear about. But don't tell anyone. It's a secret! Shhhh...

Broker/Realtors here do not put pictures in the MLS on purpose. Why? Shhhhh. So that they can create a "pocket listing"...

Do ya'll know what a "pocket listing" is? Just in case you've never heard that term. It's a secret listing. Shhhhh...

They are entered into the MLS system with a bare minimum of info. Why? It's a secret. Shhhhh...

Okay, I'll tell you why. The Broker/Realtors want to discourage other Realtors from showing or putting offers on the listing. Why? It's a secret. Shhhhh...

Would ya like me to knock it off? Okay. The Broker/Realtor wants the in house sale. Shhhhh. That's a secret!

It's the good ole secret "pocket listing" trick! :)

I would write a blog about this, but, honestly I don't feel like it. You can my mini Blog...:0)

TLW "The Lovely Wife"...Shhhh...Don't Tell Anyone...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) about 12 years ago

TLW - I am familiar with pocket listings.  The commercial brokers do it here, but they do not post them in MLS.

I would call that poor representation of the seller.  I wouldn't do it ever.  If you not only did a dual agency (in Hawaii any transaction within the same office), but created an environment to force one, you could be in a world of trouble.

I am not naive, I know it goes on here too.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago
"Randy"...AR is my first experience with Professionals from all over the country. I never know if what happens to us happens to others. Personally, I have never heard anyone talk about "pocket listings" on AR. You should post about that ya know. I don't feel like posting about Real Estate. :)) I'd rather comment on Real Estate. :)) I know that pockets create duals...And, yah, that could cost them their RE license...TLW...ROAR!
Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) about 12 years ago

I have to give that topic some thought.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago
You need to. If you look at my Blog you will see that I really don't enjoy posting Real Estate. I leave that up the Big Dogs like you and my Husband. This is a great topic. Haven't heard anything about it, yet. Better hurry. The idea is right here out in the open. Now that I look back at my mini blog, I think I got carried away. :) Sorry, I have a creative mind! You should post the pocket listings you would do a much better job than I did...TLW...ROAR!
Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) about 12 years ago

TLW - I posted it just for you and our friends on AR: The Unofficial Hip Pocket Listings - Ethics Violation?

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago
And I thank you for that. Some things just need to come out of the pocket. AR can help with this. :) TLW...ROAR!
Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) about 12 years ago

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