Hawaii Randy's Real Estate Opinions: Internet is a Great Tool, But it Does Not Sell Property

Internet is a Great Tool, But it Does Not Sell Property

As I sit at my computer and ponder the direct our business is heading it strikes me that there are two groups of sales professionals out there.

Group #1:  (Mostly those of us over 40 years old) Depends on relationships and one on one encounters to do business and find customers.

Group #2:  (Mostly those of you under 40 years old) Depends heavily on impersonal means of finding clients; the internet, e-mail, direct mail, discounting and advertising.

                                                                  Computer

Then there are those of use who recognize that you have to belong to both groups.  We heavily depend on personal connections to get clients; friends, neighbors, associates and referrals from those who know and trust you. 

The internet is a reality.  Most buyers and sellers are on the internet.  They do their homework there.  They look to see what agents in their community have an internet presence.  Most clients today depend on electronic information to keep informed.

Too many agents depend way too much on the internet and e-mail and never develop the kind of relationships that build long term clients, friendships and referrals.

The internet and e-mail are wonderful tools.  That is all they are tools. 

Just a parting thought:  When a transaction runs into bumps in the road as many do.  Which customers are the most likely to forgive or be patient? 

  1. The one who responded to a lead generation service, that you communicate almost exclusively through e-mail
  2. The one who was referred to you by a good client that you communicate regularly with in person or over the phone.

                                                                                                Phone

 

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Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 4 commentsRandy Prothero • November 09 2006 11:30PM

Comments

I am always stressing the importance of the face-to-face meeting whenever I meet new clients on the internet.  Even the brief phone call gives them a feeling of talking to a real person rather than someone who is out in cyberspace.
Posted by 1SG (Ret.) David Kucic, President and Owner (Hawaii Military Realty, Inc.) about 12 years ago

The telephone didn't sell houses either.

Just like the Infantry; it's "boots on the ground", "eyeball to eyeball" and cliches like that that sell houses.

That's also why we're never going to be totally displaced by technology.

Posted by Jim Lee, Portsmouth NH Realtor, Portsmouth, NH (RE/MAX Shoreline) about 12 years ago
Real Estate is a local business driven by local people. The internet lets you waste more time faster, the stuff, instead of the tasks of listing and selling.
Posted by David Spencer, Show Me real estate in Kansas City (Keller Williams Northland) about 12 years ago

One of the things I strive for when working with a client is to create opportunites to do the face to face. 

 If I have a meeting with a potential lister for example, I always create homework that I will bring to them at a later time.  A ggod reason to take up a small piece of their time and one more contact.  It must be of value to them.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago

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