Hawaii Randy's Real Estate Opinions: Direct Mail Ideas

Direct Mail Ideas

                                                                                       Mail 

I have found it to be quite expensive and not very fruitful with a few exceptions.

  • A letter to homeowners in an area with pricing information where you had a closing at a new high price.
  • If it contains something useful that will make the recipient stop to read and hopefully hold on to it.
  • A new listing in an unique neighborhood, such as a gated community or a beach front area that rarely comes available.
  • An invitation to a community event you are involved with.

Always make it look different than what everyone else is mailing out.  Get their attention on the first line or it may hit the round file before they read it.

If anyone has more good ideas they can share, please add them to the list.

 

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Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 11 commentsRandy Prothero • November 07 2006 05:39PM

Comments

How about organizing a neighborhood garage sale at one of your listings!
Posted by Teri Isner, GRI, CRS, CIPS (Keller Williams Realty at the Lakes) about 12 years ago

Excellent idea! 

I have had many seller's do garage sales.  Me organizing a neighborhood sale is a wonderful idea.  What a great way to meet the neighbors.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago

Randy,

I've been using Dave Beson's Letterwriter campaign for many years now, and that has made me alot of money over the years.  I use his 7 Year letters, and then switch them over to another of his campaigns if they own their house long enough to go through all those letters.  I also mail out postcards from Sendsations that go out monthly.

Yes, it is expensive, but I can definitely track lots of business to my mailings over the years.

Posted by Ann Cummings, Portsmouth NH Real Estate Preferrable Agent (RE/MAX Shoreline - NH and Maine) about 12 years ago

Mahalo Ann,   (Thank You in Hawaiian)

I bookmarked his website. 

I couldn't think of enough stuff on my own to put in letters for 7 years.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago
I'm a post card guy. I send out a couple of thousand every month. Big shiny jumbo cards with my picture on the back. Doesn't matter what they say. I just want them to flip them and see my name and face before they hit the garbage can. I have been doing this for years with no interruption and get lots of business off of them. BUT is not just the cards. The cards are just another way for them to see my name and face in addition to the 2 local papers I have been in for 10 years, the just sold and just listed mailers, the expired and withdrawn mailers. It's the whole package and it's the consistentency.  
Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) about 12 years ago

Aloha Bryant,

Thank you for sharing your experience.

Do you have an idea of what percentage of your business currently comes through the direct mail campaign?

How long were you sending them before you saw results?

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago

Another idea....organize a neighborhood watch program.  You take over as the "block captain".  Not much work required.  Just get everyones email address and keep them updated on the neighborhood.  If you see grafitti let them all know you called it in to the community association.  If you are lucky enough to live in a great neighborhood as I do, all of the participants in the neighborhood watch program look out for eachother daily.  If someone sees a garage door left open at night is the sort of thing that will cause one of us to pick up the phone and call.  Guess who they consider to be their realtor?

Posted by 1SG (Ret.) David Kucic, President and Owner (Hawaii Military Realty, Inc.) about 12 years ago

Hey Dave,

Great minds think alike. 

I am the neighborhood watch captain, and vice president of the homeowners association.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) about 12 years ago

For the most part we have abandoned mailings.

 

I agree that a periodic mailing to provide information about what is happening in the local market is well received and probably is one of the few print cost that provides a positive return on our marketing dollars.

Posted by David Abernathy, Palm Beach County Real Estate (Waterfront Properties & Club Communities) almost 12 years ago

I guess I should have read the comments also - thanks for all the great ideas - I have bookmarked this page and the letter site!

 

Dave ABerntahy

Posted by David Abernathy, Palm Beach County Real Estate (Waterfront Properties & Club Communities) almost 12 years ago
David - There has to be a reason for the people mreceiving them to even look at it. I get cards from  dozen Realtors at my home.  I couldn't tell you who off the top of my head.  None are agents I ever run into in the business.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

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