Hawaii Randy's Real Estate Opinions: What Do You Consider Full Service?

What Do You Consider Full Service?

Full Service?This is a question that comes up in conversation among REALTORS ® and the public regularly.  Why is this hard to answer?  It is because everyone has a different idea of what is full service or even service for that matter.

I turned on the morning radio and listened to local real estate agent talk about how he charges a lot less and saves clients money while providing them the very same services.  I thought that sounds like something the consumers would be looking for; the very same service for less money.

Later that day I heard a commercial for another company advertising basically the same thing.

That statement caused me to ask myself a few questions:

  1. Save money over who's prices.  I know companies that traditionally charge even less than them.  I thought all commissions were negotiated.
  2. Does the 1st guy save money over the 2nd guy or the other way around, which one is lying?
  3. Whose services are they comparing to?  If they are comparing to me they do not provide what I consider full service.  At a minimum it is not even close to the same service.  In the one case I do not believe they agent ever even see the homes he is selling.

One of the companies who made this claim has printed right on the sale signs: "For Sale Buy Owner," the other company makes the home owner show the property and hold the open houses.  Not the very same service I provide.

I do not have a problem with someone deciding that their business model is to lower their rates and cut services.  Just be honest about it.  There is a segment of the market that will still come to your door.  I do have a problem with dishonest advertising.  To say you give the same service as me is not even remotely true.

As  I right this post I am sitting with my laptop on a Friday evening waiting to show one of my listings to a couple of agents and their clients.  I am willing to bet those other agents have their phones turned off for the weekend.



Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 54 commentsRandy Prothero • July 20 2007 10:49PM


You know what full services is. Lots of folks on AR do, so it appears. But anyone who claims they give the same service for less doesn't. Or they wouldn't be saying such nonsense.
Posted by Gary Bolen, CRS - Lake Tahoe Real Estate Information (McCall Realty) almost 12 years ago

I am with you with the misrepresentation...We hear agents claim to offer the same service as the other guys. Who exactly are they referring to. As you said most of them ask the owners to show and hold their own open houses.... So how are the services the same....?

I really don't see the point in misleading, because as you correctly noted , some sellers would go to them any way just because their prices might be lower....

Posted by Nattalie de la Mothe, Selling Atlanta Homes like a Boss (Maximum One Greater Atlanta Realtors) almost 12 years ago
Hey, you can get your hair cut and styled at a salon or you can go to supercuts.  They both sit you in a chair and use scissors, supercuts is cheaper, BUT THEY ARE NOT THE SAME!
Posted by Beth Young (PropertyInfo Corp. - SureClose) almost 12 years ago
I agree, it is hard to quantify full service, but we know it is better than what a lot of others consider "full service."
Posted by Dawn Workman, Camas Real Estate Expert, MBA, 480-540-8100 (Veracity Real Estate Group, LLC) almost 12 years ago

RAndy, some agents here in colorado write for full service,   leasing, buying , selling,  but that means more than that, ooh well :P   nice blog !


Posted by Ray Saenz, Homes for Sale in Laredo, TX - Texas, Realtor (Exit Realty Laredo) almost 12 years ago
True, true, Randy.  Prices will probably always be a much heated debate in this industry, fair enough.  I'm not a huge fan of cliches, but if someone is lowballing everybody else in price...they may just be doing the same in service. 
Posted by Jason Sardi, Your Agent for Life (Auto & Home & Life Insurance throughout North Carolina) almost 12 years ago
Discount brokerage certainly has been discussed here on AR.  I"m not sure what I could add to that.  I started out at one and left. 
Posted by Jeff R. Geoghan, REALTOR, Marketing Manager (Coldwell Banker Residential Brokerage) almost 12 years ago
I figure if they have to do a cheesy comercial saying they offer full service, they are kind of like used car sales men.... and the service stops once you sign.  Service is just that - it is a service not an ad.  I love going up against them.... I do not always win.... but I generally pick them up the second time around ;)
Posted by Thesa Chambers, Principal Broker - Licensed in Oregon (Fred Real Estate Group) almost 12 years ago
I have run into a few really good agents that work for discount companies.  Kind of makes me wonder why they are there.  On the flip side of the coin, I have run into some that dont answer phone calls, return phone calls or email etc....I hold everyone to the highest standards as realtors but there are many that just dont cut it.  Hopefully they will go away soon and find employment elsewhere.
Posted by 1SG (Ret.) David Kucic, President and Owner (Hawaii Military Realty, Inc.) almost 12 years ago

The interesting thing is that people know when they are getting great service and when they are not. I doubt many are fooled - they just prefer to pay less, and that's more important to them. Or perhaps they aren't aware of what they are missing. Great post, Randy.


Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (Solutions Real Estate ) almost 12 years ago

Randy, I know just what you mean. How about the agents that DON'T show up for inspections? Weather you are representing the buyer or seller or both INSPECTIONS can be a deal breaker, and you NEED to be offering your support! Today I have an open house from 10 am -12, then on the other side of town an inspection for 1:00....

Thanks for the great blog read again!!!

Diane Velikis

Posted by Diane Velikis, Luzerne County Real Estate (Coldwell & Banker Busch Real Estate) almost 12 years ago

24/7 ...my phone is always on. Even when we go on vacation. This job gives me  a lot of flexibility and time not chained to a desk.  The payback is I'm always reachable.


Posted by Monika McGillicuddy, Southern NH & the Seacoast Area (Berkshire Hathaway HomeServices Verani Realty) almost 12 years ago

Advertising is always hype and often filled with inaccuracies, Many people take what he ads say and then quote it as fact. Before you know it...well, everybody is offering more for less. Now if they only offered legitimate documentation for their claims...well, hey won't! Have a great weekend!

Posted by Gary L. Waters Broker Associate, Bucci Realty, Fifteen Years Experience in Brevard County (Bucci Realty, Inc.) almost 12 years ago

Great blog, Randy.  My personal favorite is when you call an agent's listed phone number for additional information or to schedule a showing ... only to have the voice on the other end answer, "Ace Hardware."  I think the true difference between full service and limited service lies in the tasks we perfrom that were never even mentioned when securing the business.  I spent an hour on the phone with a past client the other night at 9 PM.  He was having difficulty with a contractor.  I spent half of the previous day meeting contractors at a listing of mine on the other side of town which had recently fallen out of escrow due to extensive termite damage. We have all helped pick tile and paint.  I think a limited service outfit basically finds the bare minimum allowable standard of care and clings tightly.  Quality full service agents do not think in terms of what is required, but rather what else can he/she be doing to benefit his/her client. 


Paul Slaybaugh, Scottsdale AZ Realty Executives

Posted by Paul Slaybaugh, Scottsdale, AZ Real Estate (Realty Executives) almost 12 years ago
I think there is a place for an array of services in the real estate business.  Personally, I want to offer a FSBO the chance to do it on their own and leave a BIG invitation to step up to full service.  I will remain in the flat fee arena, so to speak, but my fee will make sure that it covers the hundred calls from the seller everyday.
Posted by Todd Murphy (Fitts Agency) almost 12 years ago


Randy, a couple of those examples that you gave sound like it is full service by the Buyer and not the Realtor ..... LOL

We run into this type of deceiving advertising in the Mortgage Industry all the time when it comes to Closing Costs and Points.  The term "Buyer Beware" has probably never been truer than today in the Real Estate and Mortgage Industries.


Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) almost 12 years ago

Full Service = MLS, Realtor.com, a yard sign and  a lot of hot air combined with a lower commission !!!  Just ask those sellers that interview you, then go with the 1st guy :)

Loved your comment their Full Service isn't like your Full Service.

Posted by Kathy McGraw, Riverside County CA Real Estate (CELLing Realty) almost 12 years ago

Gary - The sad part is I hear folks complaining after they sign the listing and then figure it out.

Nattalie - In our business there is no room for misrepresentation.

Beth - Absolutely correct.  Yet Supercuts has no shortage of customers. (including me)

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Dawn - Some may disagree with what is full service, but if their sign says "For Sale Buy Owner," let's get serious.

Ray - I bet you have seen the guys who call it full service and they never even so the home they are selling.

Jason - If someone is dropping their prices it is almost impossible for them to provide the same services.  My advertising budget and hours invested on a listing what make that impossible for them.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Jeff - It certainly has been brought up a few times.

Thesa - I am not threatened by them or any other business model.  We can all chose which business model we want to go with and then carve out our niche'.  I am annoyed when someone tries to compute unfairly by lying or misrepresenting what they are actually offering.

David - I always remember the line from the movie Caddy Shack: "The World Needs Ditch Diggers."

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Jeff - Many times they do not realize what they are getting or not getting until they have a 1 year listing signed.

Diane - I had two showings of an expensive property yesterday.  Both agents and their clients were no shows.  One called after they were supposed to be there.  The other has yet to return my call.

Monika - I can say the same thing.  My cell phone works anywhere in the country.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Gary - If they said limited services, big savings they would probably get just as many clients and not have as many disappointed ones.

Paul - I agree, most of us start at a higher level and go up from there.

Todd - There is nothing wrong with flat fees, limited services, etc.  As long as the clients know up front what they are getting.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

George - That is a real shame.  There should be no buyer beware in our business.  That is why we have licenses and trained professionals.

Kathy - Everyone has a different definition, but I am sure that maybe some clients do not know exactly what full service is, but they sure know when they don't get it.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago
Randy, Full service to me is getting the house sold and making it to the closing table.  The service is any thing I need to do to get to the table.
Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) almost 12 years ago

Let's be honest...the reason discout brokerages have become so successful is that many in our business offer discount services for full service commissions! We all know "full service" agents that never answer their cell phone..."forget" to put up the sign..."forget" to fill the flyer box...and just can't seem to get the paperwork right. Many clients know about "discount" service...

Posted by Hank Montgomery, Lake County Broker | CDPE (Century 21 NorthBay Alliance) almost 12 years ago

You know me Randy....close it regardless if I have to go with mom's electric hedgecutters to chop down 7 ft. California grass and Paint (Ihoiho) or clean (Valleyview) just to name a couple.....to get the thing sold it's what I do. Full service? Just named it...ME

Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) almost 12 years ago

Bryant - You hit it on the head.  Anything you need to do.  Some agents seem to think it is anything their clients need to do.

Hank - Good point.  There are many in our business who are over priced.

Sally - You are definitely a full service agent.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago
The debate goes on.  Assist-2-Sell had a slogan, "Full Service For Less".  Maybe they still use it.  Not sure.  Anyway, they did not do full service.  They did not do Open Houses, and their advertising was limited.  Full service, apparently, is an individual definition and can be used very loosely.
Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) almost 12 years ago
Carol - I have walked into open houses and greeted by home owners who do not know what is going on.  They are just left on their own with next to no coaching.  Not a comfortable place for them.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago
AMEN!  Its up to us to educate the public on what we consider a full service agent to be. 
Posted by Jeannette Morrison, Central Texas Real Estate, NW Austin, Round Rock (Cedar Park,Leander,Georgetown & Lake Travis Areas.) almost 12 years ago
To me full service means that I develop a strategy for marketing the home, execute it, assess the effectiveness of my strategy, and then recalibrate until, as Bryant says, the home is sold.  This can mean anything from hosting a fancy evening cocktail party for brokers at a listing to getting publicity for the home in the New York Times (check out my listing in the Connecticut section today) or coordinating Broker Open extravaganzas for my market area (with food, door prizes, and drawings). 
Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) almost 12 years ago

Jeanette - Absolutely, unfortunately they are getting a lot of misinformation thrown at them.

Gail - Well said.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago
Randy, I think the creativity that comes with full service can't be underestimated.  If an agent really wants to sell a home, they'll think about the target market and figure out a way to reach that market.  If I was being paid very little, I won't put as much effort into my marketing.  I just turned down a CMA where the client wanted to negotiate on commission before we even met. 
Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) almost 12 years ago
Gail - I had one of those where before we met the client they asked how much would I cut my fees.  I do have the listing and my dignity.  I almost walked away at first.  If the conversation starts like that and they do not know what I am offering or how much I can make them; that will probably only be the beginning.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

yes, I have seen them around, hey,  btw, have you seen the Dog Bounty Hunter around there? I watch that sometimes on t.v. :)

Posted by Ray Saenz, Homes for Sale in Laredo, TX - Texas, Realtor (Exit Realty Laredo) almost 12 years ago
Ray - I see him on TV and the news.  He makes a local appearances at schools, etc.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago
Randy,  Good for you in being able to turn that situation around.  I just lost my enthusiasm in all the talk about commission - two or three conversations on the phone, before we could even arrange a meeting!
Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) almost 12 years ago

Gail - Here is one I saw today.  There is a for sale by owner down the street from one of my listings.  The home is being sold for about $40,000 below market.  That is more than they would have paid for a full Service real estate agent.  A good agent with a proper market analysis would have paid for themselves.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Real estate education and licensing are mighty cheap when you consider the rewards available just for completing them.  So we end up with, quite frankly, an enormous number of unqualified people doing what we do for the same compensation.  And their Mickey Mouse performances tinker with our overall reputation as professionals. That needs to stop.

NAR should seriously lobby to require all agents/brokers to be full-service.  I don't care what they charge...they can do it for free, if they want.  But they all need to be full-service. 

And NAR should begin excluding from membership those who aren't full-service.  This isn't a game.  It's a serious business that involves enormous amounts of money and the serious investments of the owners we are chosen to represent.  You can't do it correctly when you aren't in control of every piece of the puzzle.

Years ago there was a broker who was really a public accountant with a real estate license.  He began sponsoring for licensing any and everyone who knocked on his door.  Oddly, he didn't know what he was doing, and his agents for sure didn't know what they were doing.  What they knew about real estate was how to pass the licensing test.

When one of them would get a deal that neither they nor he knew how to put together, he would bring the thing to me.  They'd pay me 25% of the gross commission for getting it together.  More often than not, it didn't take 30 minutes.  And this happened a lot.

I used to laugh about this, but as I've gotten older I've realized that he wasn't such a bad broker after all.  At least he got help when he didn't know what he was doing, so his clients ended up getting competent representation. 

I now find myself cleaning up one mess after another made by some agent in another office that the gods are making me co-op with.  Their brokers, usually, don't know any better themselves.  It's getting old.



Posted by BILL CHERRY, Broker & Wealth Coach (Bill Cherry, Realtor) almost 12 years ago
Bill - It sure is getting old.  I agreed with everything you said.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Very good I agree with you. I have often wandered what is happening with these people that say they are full service when really they are not.

I always have my cell on and if you get my voice mail it's because I'm on it. That's one thing my clients always say is that they could always get a hold of me.

Thanks for the imput.  


Posted by Marcella (Marcy) Hanson, Notary almost 12 years ago

Randy, There are some people who just don't want to pay real estate agents a commission even if they lose money in the process.  There is one high profile person in my neighborhood who thinks she is doing her friends a favor by introducing them directly to property owners whose homes have expired, rather than working with a buyer's agent.  As a result I was at a cocktail party to meet the new neighbor who paid $20,000 OVER the last listing price.  Needless to say, the departing neighbor (who is a good friend of mine was estatic about the deal) 

I was pretty good about keeping my mouth shut until one couple said to me, "Okay, Gail, these folks came to our home, which you said was overpriced (I had done a CMA for them, but didn't end up listing it as they were so firm on a price way beyond my CMA range) and yet these folks came to our home and said we were charging too little for it.  What does that say to you."  Without skipping a beat, I said, "The importance of a buyer's agent". 

I went on to say that their home hadn't sold in six months, had expired, the buyers who bought the overpriced home HADN'T bought theirs, and what were the chances that they would get another knock on the door like that again.  They admitted the chances were slim and if they ever planned to sell again, they would use a real estate agent.

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) almost 12 years ago

Well--Dare I respond or jump in since I have just barely joined this blog and site less than an hour ago?? Yes - I do dare!  Being a licensed agent for a Low Set Fee company I feel the need to step forward and perhaps share with my fellow associates my feelings about 'full service' and real estate agents.

I have worked with Help-U-Sell for over three years and have understood the many myths that come with low set fee companies and flat fee companies. It's the licensed agents that are feeding into many myths of these type of companies. I have been asked on several occasions by my clients with concerns if other agents will show their home. Of course they will, the MLS co-broke is there and offering the same compensation as any other listing available(all my clients offer 3% co-broke in MLS). 

As for the advertising that my company advertises nationally and locally is that we are a "full service" company and that Help-U-Sell differs from traditional brokers, not in the scope of services provided, but in the dollar amount that you pay for those services. What we do offer is fee for services, depending on what level my clients (seller) chooses to participate. If they are available to hold open houses, the can, if a seller shows the buyer they can ultimately save money. The advertising we do for our clients could potentially bring a buyer to them. They save if they show! If they aren't available for showings (vacant or out of state owner) then agents will need to show the property, obviously the same as traditional real estate agents.

I personally educate my clients on open houses and provide them above and beyond "full service" and more! My advertising is by far more than any traditional agent (many of my personal friends) offer. The reason we can offer a set fee is due to the participation of our client. The only thing that my client will do ultimately will be holding an open house and placing and picking up open house signs, stopping by my office if need be to grab my beautiful colored flyers or open house signs! Often times I stop in to see my clients during their open houses and drop by and bring whatever my clients might need.  As for my services for my clients (sellers) I would say is absolutely the same as any traditional agent with weekly CMA's, presenting all offers, negotiating on their behalf, counters, setting up escrow, disclosures, handling all paperwork and following up with lenders, EO and offering relocation if needed. If my clients aren't comfortable with open houses, showing their home or live out of state then what I do for my clients is of no difference than what traditional real estate agents do, I show their home to prospective buyers. My plan would change due to the fact their services they need change. So yes, I am a full service agent and go above and beyond most agents that are in traditional real estate!  It amazes me how so many say have issues with "discount" companies and yet weekly I receive brag cards, just listed postcards stating they will do it for a 'fee' and/or set amount and these are coming from large national companies!! We have all seen them and if you are getting a full 6% commission, fantastic!! I just don't believe with the movement with real estate and internet available to us that it will stay there long! Help-U-Sell has been in business for 30 years and I dont' see it going anywhere. I understand that the splits are different and that is another "soapbox" blog....however what I have found in comparison with my personal friends in traditional real estate is that I do volume and gain knowledge, I love knowledge!! They call me for advice on a tough transaction or suggestions. I would say don't knock it if you haven't tried it.  Said with lots of love-- Candace in Arizona!

Posted by Arizona Real Estate Associate Broker (MR Realty) almost 12 years ago

Marcy - If they get my voice mail I am either on the phone or with a client.

Gail - Payer $20,000 over the market is a bad sign that they were not represented or not represented well.

Candace - I commend you for doing all of that.  However, I am not sure how having the client show the homes is considered full service.  That is quite different than my idea of full service. 

  • My CMA's include doing a site visit to evaluate property condition and better help establish market value.
  • I do a pre-listing consultation at the home to give the seller's guidance on preparing the home for sale
  • I put together a custom marketing plan for each property
  • I give a written pledge of what services the client should expect from me if they work with me as a seller or a buyer.
  • I hold regular weekend open houses and midweek broker's open houses at my listings with a licensed agent at every single one of them, not the owners. 
  • On Friday we had a broker's caravan bring 15 agents from another company to preview a listing, with a licensed agent there to open it up and prepare it for viewing.
  • On two of my listings I personally open up to the home, and attend all showings.
  • I attend all home inspections
  • I attend all escrow signings
  • I create a virtual tour of listings and advertise on several internet sites.
  • My signs do not say "For Sale by Owner on Them" I provide full service including selling the home.  The home owner is not required to sell the home.

I guess we all have a different idea of what full service is.  What you described is limited service by the standards I set for my business.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Randy, They weren't represented AT ALL, so the seller walked away with windfall of $60,000 and the buyer overpaid by $20,000 -- all because the buyer didn't want to work with a real estate agent and went directly to all the expired listings to make a deal.  Compared to prices in Manhattan, where they lived, all of the properties in my market area looked like a bargain.

Candace, Your business model sounds like it includes, but is not limited to full service.  I have a hard time believing that agents attracted to a business model that offers limited services would be as well equipped to provide full services as a company that only does full-service.  It's a different mindset and approach.  I'm not saying there isn't room for limited service business models.  I'm just saying that if a client ends up paying a full-service commission then why not go with a full-service company?

Posted by Gail Robinson, CRS, GRI, e-PRO Fairfield County, CT (William Raveis Real Estate) almost 12 years ago
Gail - I think I wasn't clear on my previous comment.  I understood that they were not represented.  My point was that paying $20,000 over market was a perfect indicator of that fact.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Randy- I Understand your definition of full service and I am not here to drag this out, however what I wanted to convey is that I provide full service and that also includes doing a site visit and evaluate the property condition . How could I possibly give a proper CMA without doing so?

My listing presentation is the same I would imagine as any traditional real estate agent and I also give selling suggestions down to preparing the home for the market with paint, flooring, depersonalizing, de-clutter, staging etc. Why would you want a listing without having the seller get it in top shape in this market?

I also offer a custom marketing plan, infact it is part of our listing agreement in writing as an Addendum. In black and white what I will be offering. I take all photos, probably more than most and use every exposure available to me besides the existing advertising I have in writing! Always searching for more, which brings to AR.

As for the open houses, that sounds like where we are different. I fully interview my clients to see if they are capable of holding an open house. They have a choice as well, of course that is how they potentially can save money. However, the service is available for them if they choose not too with a model plan that requires a showing fee (no different if you were to show and collect as the listing agent and buyers agent). I follow up with guest registries and again often times stop by the open houses.

I also can participate with open house tours regularly throughout the week and my listings are included. Exposure, exposure, exposure!!

I attend all home inspections, final walk throughs, closings etc.

My signs don't say 'For Sale by Owner" they say, "For Sale With Owner". It' simply is a Fee for Service and the model works well for those consumers that understand it. They understand that going into it that they have flexibility and get the same services and results.  

Now, I know your definition is slightly differnt than mine and I respect your model as well. Perhaps some day I might jump on board with you, however I enjoy what I do and enjoy the savings I save my cleints and I build a great referral business doing so!

Gail- If a client takes advantage of using maximum exposure with 'full service' with our company they can still save and in my opinion often get more than what I see traditional agents give in their marketing plan. (there are so many agents I see that take a listing and bank on the MLS for selling it only).

I don't profess to know everything about real estate and certainly don't discount all the respectful work you (all) do, I believe there is room for both models and it ulitimately boils down to what you believe is full service or not like Randy said. Each agent/broker provides different services and that varies as in every profession. I come from a background over a decade of customer service before I became REALTOR(R). I am a huge believer in service.  Please know I come with my new friend "cap" on and here for knowledge and strength in numbers and hope I will be welcomed with open arms!! I just chose a different path for now.  Here to learn and share, Candace from Arizona.

Posted by Anonymous almost 12 years ago

Candace - Thank you coming back and sharing your experience and opinion.

I believe there is plenty of room for many business models.  There will be many more types of companies entering the market.

In my market and from what I read in most markets, many companies call it full service when it is the furthest thing from the truth.  They advertise less money for the very same service, absolutely not true.  If they are going to give limited service and charge less, just call it that.  There is a market for that.

There are also many companies who charge large fees and claim to be full service companies when they are not.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

That guy seems that he is having fun when he gets someone :) LOL,

Ray Saenz
Posted by Ray Saenz, Homes for Sale in Laredo, TX - Texas, Realtor (Exit Realty Laredo) almost 12 years ago

Great topic, I am a full service agent and get paid nicely for the work I do.  We have a lot of discount brokers in are area and well, they are NOT full service.  A sign, flyer's and added to the MLS is not full service. 

I notice the discount brokers are the ones that cancel and expire the most.  I know when the market was better homes sold themselves, but that is not the case any more, we have to earn our commission.  I have only discounted one listing and they cancelled on us......... 

Posted by Teresa Lyons, #1 Real Estate Team in Washington State (Keller Williams Realty) almost 12 years ago

Ray -  :)

Teresa - I honestly do not even like the term discount.  Commissions are negotiable, so they are discounted from what?  Many are not providing full service and they should say that.

I really have no problem with what prices or services are offered by another company.  That is their business decision and we can compete in an open market.  Some clients will be attracted to their business model and some to mine.

I do get steamed when they tell a potential client of mine that will do the same thing as me for less money to steal the client, knowing they have no intentions of providing the same service as me.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) almost 12 years ago

Interesting article on service.  Thanks for posting it


Posted by D B, e-PRO, Realtor - Bucks County PA - 610-952-3578 over 11 years ago
I understand about "full service" whihc I do. But i also like the concept of value added... sets me apart from the full service...
Posted by J Perrin Cornell, Broker, ABR, VAMRES (Century 21 Exclusively, Wenatchee, WA) over 11 years ago

Donald - You are welcome.

Perrin - That is a great concept.  People will pay more if they they believe they are getting value.

Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago

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