Hawaii Randy's Real Estate Opinions: February 2008

Web Content and Blogging

Internet CustomerIn my post last night I wrote about how much discussion there was about blogging at the CRS Sell-a-bration in Hawaii.  Blogging a Topic at CRS Convention   

I thought I would continue on the topic a little further.

I have spoken to dozens, probably hundreds of agents about the importance of blogging and Active Rain.  I have sent invitations to many, to have them not join or join and do very little with it.  Isn't that true of people in general?  You can show 100 people how to make more money and 2 or 3 will actually do the work required to take advantage of the idea.

Blogging is the future.  Customers are spending more time on the internet.  They are shopping there long before they are ready to call a real estate agent.  If you want to be the agent they choose you need to meet their internet needs before they call you.  We have all seen the statistics about what percentage of customers are shopping on the internet before they call an agent.  The more important thing about those stats is that they are not only a big percentage, but it is growing and the amount of time they spend on the internet is also increasing.  Customers are shopping much further in advance of the time they will actually be doing a real estate transaction.

Your website needs to be content driven.  Give the consumers what they want (information).  The blog gives them a chance to learn more about you.  Let's call it a silent interview.  They not only learn more about you and needed topics they can also interact and ask questions while still in the investigation stage, without committing to a sales rep.  Standard websites as we know it will be dinosaurs soon.  How many agents do not even have a basic website?  How many of them are in the group of those complaining how bad the market is? 

The most successful agents I know, have professional websites that have useful content.  They also have targeted websites for various segments of the market, like luxury home buyers, waterfront properties, military clients, sellers, etc.  Most of them already have personal blogs and are probably on Active Rain or other similar forums.

With all of this knowledge the question is will we be part of the 2 or 3 percent who take full advantage of this knowledge or we be part of the 97% who have reasons why it is a waste of time and money?

Over the next two months I will be completely redesigning my internet presence.  I hope to be part of the 2-3% that not only maintain our web presence, but gain market share.  Active Rain is the one part I will not be changing much, other than adding the personal blog when it becomes available.

Good Luck and good blogging.



Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 30 commentsRandy Prothero • February 06 2008 12:10PM
Web Content and Blogging
In my post last night I wrote about how much discussion there was about blogging at the CRS Sell-a-bration in Hawaii. Blogging a Topic at CRS Convention I thought I would continue on the topic a little further. I have spoken to dozens,… more
Blogging a Topic at CRS Convention
Last week I attended the CRS Sell-a-bration in Waikiki. It was a great event. I came back with many ideas and a new energy to kick it to the next level. Something different this year from last was the word BLOG was being tossed about. Although… more
January 2008 Oahu (Honolulu County) Residential Property Resale…
Single Family Resale Median Prices are consistent in January 2008 with January 2007. After seeing price increases earlier in 2007 Single Family Homes saw the median price in January dip back to the 2007 level for the same period. Sales volume… more
Mililani, Hawaii - Real Estate Sales Activity for January 2008
This Mililani sales report covers zip code 96789 which covers both the Mililani Area (which includes Mililani Town, Launani Valley ) and Mililani Mauka Mililani real… more
Professionals Do Not Over Price Homes
The market has changed and is still adjusting. On our island of Oahu some communities have seen flat prices some have seen slight increases and some have seen price drops. Pricing is critical for positioning a home for sale. At times when I speak… more
Open House on Super Bowl Sunday?
Yesterday while returning from my son's soccer game I saw a couple of lonely open house signs on the side of the road. I was wondering how many folks decided to skip the Super Bowl and go to an open house. I am sure those agents got the… more
Royal Kunia Real Estate Sales Activity – January 2008
Royal Kunia is a planned community in Waipahu, Hawaii (makes up part of tax map key 194). Single Family homes average prices have softened. Sales volume of single family homes has shown a 20% slippage in volume for the last 12 months over the… more
Wahiawa & Whitmore Village – January 2008 Real estate Sales…
Single Family homes sales in Wahiawa/ Whitmore have shown increases. Average sales prices of single family homes are slightly up for the last 12 months over the previous 12 month period. Sales volume is slightly up. There is over 5 months worth of… more
Ocean Pointe Real Estate Sales Activity for January 2008
Ocean Pointe a planned community in Ewa Beach, Hawaii (makes up part of tax map key 191). The following report reflects resale's of homes that were reported through the MLS system. New homes sales are not part of this report. Single Family homes:… more
Hauula, Hawaii Real Estate Sales Activity - January 2008
Hauula (tax map keys 153 thru 154) Single family homes have really slowed down dramatically There is still nearly years worth of inventory in Hauula. Both sales volume and average price has shown significant slippage. It is clearly a buyer's… more