Hawaii Randy's Real Estate Opinions: November 2007

Motivated Seller/ Priced to Sell

How many listings have you seen with these comments on them?  How effective are these comments.

Motivated Seller

Do they think they are unique?  Are the other sellers not motivated?  Why do they have their homes for sale if they do not want to sell them?  Please get serious.  Possibly they may be referring to some of the sellers who have their homes dirty and hard to show.

Priced to Sell

If the others are not priced to sell, what are they priced to do?  Do they just want a free real estate sign in their yard?  Maybe it strokes their ego to have ads in the newspaper for their home.  They could have wanted pictures of their home and felt that REALTOR® will give them free ones if they sign listing.  Possibly they feel that the phrase "priced to sell" will prevent buyers from offering less.

Please get serious, the other listings are priced to sell and the sellers are motivated.  Some more motivated than others, but none the less they are motivated in almost all cases.  If you want to grab someone's attention try promoting the virtues of the property.  If you have it "priced below market" that might get me to look before "priced to sell".

If you have it tagged "seller not motivated" that would save me some time.

With inventories growing in many markets, be a little creative.  The same old tired clichés will not cut it.

 

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Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 21 commentsRandy Prothero • November 19 2007 02:06AM
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