Hawaii Randy's Real Estate Opinions: November 2006

A Picture Says a Thousand Words

Picture MissingWhy are so many agents too lazy to post pictures of their listings? 

I have seen discussions on this topic more than once.  Our Century 21 franchise even goes so far as to send reminders if you don't have enough pictures posted.  Our MLS allows for up to 10 pictures.  Every training class having anything to do with marketing drums the importance of good pictures into us.  Your clients expect it!

Yet while making showing appointments for tomorrow I came across many listings with no pictures.  I came across a few that had pictures of the ocean and none of the listing.  A few more had a camera phone picture of the exterior.  In last Sunday's newspaper several Realtors had pictures of themselves on the ads for properties.  It is obvious they are more interested in marketing themselves and not their client's properties.

I know I am preaching to the choir.  Most of the agents I am interacted with on AR are top professionals.  Those too lazy to take good pictures are probably not here.

I feel real sorry for a seller with a property that is not moving and they have an agent who has not even done basic marketing of their home.  After all that is what we are being paid to do isn't it?

For very little you can buy a great digital camera.  I recently bought another Sony digital camera for $249.  It is 6 mega pixels (more then we need for the internet) and has a great lens.  To test it I turned off all the lights in one of my listings one evening.  I snapped the camera and it took a great picture even in total darkness.

If you are one of those folks who don't know how to use those digital gadgets, pay your teen age neighbor to take your pictures and help upload them.

I believe the services I supply my clients with are worth top dollar.  If you want to be able to say that, you have to provide top service and top marketing.

I still can't get over the agents who post their picture in the newspaper instead of the home they are trying to sell.  I thought I would try it here to see if it works.

                                                                                             Picture Missing 2



Randy L. Prothero, REALTOR®

Broker-in-Charge, ABR, AHWD, CRB, CRS, e-PRO, GRI, MRP, SFR

eXp Realty

Team Leader - "The Prothero Group"

Randy Prothero is well established as an expert in working with military / VA clients and first time home buyers.  His home seller's (listing) campaign is one of the most aggressive marketing programs in the area.  His luxury home listings sell faster and for more money.

Based out of Mililani, Hawaii. Randy services the island of Oahu (Honolulu County) Performs mediations and ombudsman services for the Board of Realtors.  To improve overall professionalism in his area Randy also offers classes for real estate agents. 

www.HawaiiRandy.comOahu (Honolulu County) Property Search  Hawaii Military Relocations

Comment balloon 16 commentsRandy Prothero • November 29 2006 01:35PM
A Picture Says a Thousand Words
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